Relationship between Airline Ticket Price, Demand and Business Model: A Worldwide Analysis

Selçuk Kayhan; Kasım Kiracı; Mehmet Yaşar

doi:10.52791/aksarayiibd.1234849

TR EN

Havayolu Bilet Fiyatı, Talep ve İş Modeli İlişkisi: Dünya Geneli Analizi

Öz

Bu çalışmanın amacı, havayollarının yolcu başına ortalama bilet fiyatı ile yolcu sayısı arasındaki ilişkiyi ortaya koymaktır. Çalışmada 2013-2022 dönemi için havayollarının yolcu başına ortalama bilet fiyatı ve yolcu sayısı verileri panel veri analizi ile incelenmiştir. Tüm havayolları örneğinde bir panel regresyon modeli uygulanmıştır. Bu nedenle, analiz tüm havayolları örnekleminde 4194 gözlem kullanarak gerçekleştirilmiştir. Ayrıca çalışmada havayolları iş modellerine göre farklı gruplara ayrılmıştır. Bu kapsamda havayolları Geleneksel taşıyıcılar, Düşük maliyetli taşıyıcılar, Charter taşıyıcılar ve Bölgesel taşıyıcılar olarak 4 farklı grupta sınıflandırılmıştır. Çalışmanın bulguları, yolcu başına ortalama fiyattaki değişime karşı yolcu sayısında bir tepki olduğunu göstermektedir. Analiz sonuçları, bilet fiyatı ile havayolu talebi arasında anlamlı ve negatif bir ilişki olduğunu ancak iş modeline göre esneklik farklılıkları olduğunu ortaya koymuştur.

Anahtar Kelimeler

Relationship between Airline Ticket Price, Demand and Business Model: A Worldwide Analysis

Abstract

The aim of this study is to reveal the relationship between the average price per passenger and the number of passenger of airlines. In the study, we analyzed the average price per passenger and number of passenger data of airlines for the period 2013-2022 using panel data analysis. We applied a panel regression model in the sample of all airlines. Therefore, we conducted the analysis using 4194 observations in the sample of all airlines. In addition, in the study, we divided the airlines into different groups according to their business model. In this context, we have classified airlines as Network carriers, Low-cost carriers, Charter carriers and Regional carriers. The findings of the study show that there is a reaction in the number of passengers against the change in the average price per passenger. The results of the analysis revealed that there is a significant and negative relationship between ticket price and airline demand but there are elasticity differences according to the business model.

Keywords

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

İşletme

Bölüm

Araştırma Makalesi

Yazarlar

Selçuk Kayhan
0000-0001-9291-4528
Türkiye

Kasım Kiracı
0000-0002-2061-171X
Türkiye

Mehmet Yaşar ^*
0000-0001-7237-4069
Türkiye

Yayımlanma Tarihi

29 Eylül 2023

Gönderilme Tarihi

15 Ocak 2023

Kabul Tarihi

10 Ağustos 2023

Yayımlandığı Sayı

Yıl 2023 Cilt: 15 Sayı: 3

DOI

https://doi.org/10.52791/aksarayiibd.1234849

IZ

https://izlik.org/JA84JK33NW

Kaynak Göster

RIS / Bibtex

APA

Kayhan, S., Kiracı, K., & Yaşar, M. (2023). Relationship between Airline Ticket Price, Demand and Business Model: A Worldwide Analysis. Aksaray Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 15(3), 211-218. https://doi.org/10.52791/aksarayiibd.1234849

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