E- TİCARETE İLİŞKİN TÜKETİCİLERİN RİSK ALGISININ TUTUM VE NİYETLER ÜZERİNE ETKİSİ: ORDİNAL YAPISAL EŞİTLİK MODELİ

Veysel Yılmaz; H. Eray Çelik; M. Vedat Pazarlıoğlu

TR EN

E- TİCARETE İLİŞKİN TÜKETİCİLERİN RİSK ALGISININ TUTUM VE NİYETLER ÜZERİNE ETKİSİ: ORDİNAL YAPISAL EŞİTLİK MODELİ

Öz

Çalışmada, e-ticarete ilişkin tüketicilerin niyetlerini belirleyen faktörler arasındaki ilişkiler ordinal değişkenli yapısal eşitlik modellemesi kullanılarak açıklanmaya çalışılmıştır. Çalışmada e-anket kullanılarak elde edilen verilerin analizinde LISREL hazır yazılımı kullanılmıştır. Yapılan analiziler sonucunda araştırma modelinde yer alan bağımsız ve aracı değişkenlerin yeterli olduğu belirlenmiştir.

Anahtar Kelimeler

E-ticaret, Risk, Yapısal Eşitlik Modellemesi, Ordinal, LISREL

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Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Veysel Yılmaz
ESKİŞEHİR OSMANGAZİ ÜNİVERSİTESİ, FEN-EDEBİYAT FAKÜLTESİ, İSTATİSTİK BÖLÜMÜ

H. Eray Çelik
Yüzüncü Yıl Üniversitesi, Fen Edebiyat Fakültesi, İstatistik Bölümü

M. Vedat Pazarlıoğlu
DOKUZ EYLÜL ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, EKONOMETRİ BÖLÜMÜ

Publication Date

July 31, 2010

Submission Date

July 14, 2016

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-

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Year 2010 Volume: 2 Number: 2

IZ

https://izlik.org/JA74MD56FB

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APA

Yılmaz, V., Çelik, H. E., & Pazarlıoğlu, M. V. (2010). E- TİCARETE İLİŞKİN TÜKETİCİLERİN RİSK ALGISININ TUTUM VE NİYETLER ÜZERİNE ETKİSİ: ORDİNAL YAPISAL EŞİTLİK MODELİ. Aksaray Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi, 2(2), 49-63. https://izlik.org/JA74MD56FB

E- TİCARETE İLİŞKİN TÜKETİCİLERİN RİSK ALGISININ TUTUM VE NİYETLER ÜZERİNE ETKİSİ: ORDİNAL YAPISAL EŞİTLİK MODELİ

E- TİCARETE İLİŞKİN TÜKETİCİLERİN RİSK ALGISININ TUTUM VE NİYETLER ÜZERİNE ETKİSİ: ORDİNAL YAPISAL EŞİTLİK MODELİ

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