Researchers Murat Toksarı
Murat Toksarı profile image
Murat Toksarı Prof. Dr. SİVAS CUMHURİYET ÜNİVERSİTESİ
Publication 11 Review 12 CrossRef Cited 7
11 Publication
12 Review
7 CrossRef Cited

Research Fields

Integrated Marketing Communication Public Relations Institutional Communication Marketing Digital Marketing Service Marketing

Institution

SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors: Murat Toksarı , Amine Feyzanur Aydar
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1082

1

2

1082

Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi
Authors: Murat Toksarı , Mert Susur
Published: 2021 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1243

0

2

1243

Showrooming ve Webrooming’i Kullanarak Ürün Ve Hizmet Talep Eden Tüketicilerin Satın Alma Davranışlarının Karşılaştırılması: İskenderun Teknik Üniversitesi Öğrencileri Üzerine Bir Uygulama
Authors: Elmas Ercan , Murat Toksarı
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.729579
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1686

0

1

1686

BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES
Authors: Murat Toksarı , Mert Susur
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988831
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1785

0

1

1785

The Role Of The Concept Of Femvertısıng In The Advertısıng Strategıes Of Instıtutıons: An Examining The Advertısement Publıshed By Turkısh Aırlınes For Internatıonal Women's Day On March 8, 2021 Usıng The Semıotıc Analysıs Method
Authors: Murat Toksarı , Amine Feyzanur Aydar
Published: 2022 , Intermedia International E-journal
DOI: 10.56133/intermedia.1021721
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 833

0

1

833

Publications

Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method
Authors: Murat Toksarı , İsmail Demirbağ
Published: 2022 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1204133
FAVORITE 0 TOTAL DOWNLOAD COUNT 595

0

595

THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD
Authors: Murat Toksarı
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1105653
FAVORITE 1 TOTAL DOWNLOAD COUNT 451

1

451

The Role Of The Concept Of Femvertısıng In The Advertısıng Strategıes Of Instıtutıons: An Examining The Advertısement Publıshed By Turkısh Aırlınes For Internatıonal Women's Day On March 8, 2021 Usıng The Semıotıc Analysıs Method
Authors: Murat Toksarı , Amine Feyzanur Aydar
Published: 2022 , Intermedia International E-journal
DOI: 10.56133/intermedia.1021721
FAVORITE 1 TOTAL DOWNLOAD COUNT 833

1

833

Examining Studies on Social Media and Hate Speech with Bibliometric Analysis
Authors: Murat Toksarı
Published: 2022 , Kastamonu İletişim Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 540

0

540

Hyper Personalization in Digital Marketing
Authors: Dilara Akan , Murat Toksarı
Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1026980
FAVORITE 0 TOTAL DOWNLOAD COUNT 1020

0

1020

BRAND PLACEMENT IN TURKISH TV SERIES: EXAMPLE OF SADAKATSİZ TV SERIES
Authors: Murat Toksarı , Mert Susur
Published: 2021 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: 10.31123/akil.988831
FAVORITE 1 TOTAL DOWNLOAD COUNT 1785

1

1785

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors: Murat Toksarı , Amine Feyzanur Aydar
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
FAVORITE 2 TOTAL DOWNLOAD COUNT 1082

2

1082

The Role Model Effect of Sports Celebrites in Social Media on the Behavioral Intentions of Generation Z
Authors: Mehmet Mürütsoy , Murat Toksarı
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.876057
FAVORITE 0 TOTAL DOWNLOAD COUNT 1688

0

1688

Covid-19 Salgın Sürecinde Markaların Kurumsal Sosyal Sorumluluk Çalışmalarının Vaka Analizi Yöntemi ile İncelenmesi
Authors: Murat Toksarı , Mert Susur
Published: 2021 , Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1243

2

1243

Showrooming ve Webrooming’i Kullanarak Ürün Ve Hizmet Talep Eden Tüketicilerin Satın Alma Davranışlarının Karşılaştırılması: İskenderun Teknik Üniversitesi Öğrencileri Üzerine Bir Uygulama
Authors: Elmas Ercan , Murat Toksarı
Published: 2020 , International Journal of Cultural and Social Studies (IntJCSS)
DOI: 10.46442/intjcss.729579
FAVORITE 1 TOTAL DOWNLOAD COUNT 1686

1

1686

DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES
Authors: Yeşim Tuba Ülger , Murat Toksarı
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.823445
FAVORITE 0 TOTAL DOWNLOAD COUNT 2222

0

2222

Articles published in
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Intermedia International E-journal
Intermedia International E-journal
International Journal of Cultural and Social Studies (IntJCSS)
International Journal of Cultural and Social Studies (IntJCSS)
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Erciyes Communication
Kastamonu İletişim Araştırmaları Dergisi
Kastamonu İletişim Araştırmaları Dergisi
Maltepe Üniversitesi İletişim Fakültesi Dergisi
Maltepe Üniversitesi İletişim Fakültesi Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Elektronik Cumhuriyet İletişim Dergisi
Elektronik Cumhuriyet İletişim Dergisi
Erciyes Akademi
Erciyes Akademi
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Fiscaoeconomia
Fiscaoeconomia
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal

Publications

Analysis of Advertisements With Metaverse Content (Advertisement Films of Hyundai and Nike Brands) With Semiotic Analysis Method
Authors: Murat Toksarı , İsmail Demirbağ
Published: 2022 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1204133
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 595

1

0

595

THE ANALYSIS OF BRAND LOVE WITH BIBLIOMETRIC ANALYSIS METHOD
Authors: Murat Toksarı
Published: 2022 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.1105653
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 451

2

1

451

Hyper Personalization in Digital Marketing
Authors: Dilara Akan , Murat Toksarı
Published: 2021 , Elektronik Cumhuriyet İletişim Dergisi
DOI: 10.54089/ecider.1026980
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1020

1

0

1020

Review of The Advertising About Tadim Nuts Brand From Retro Marketing Perspective With Semiotic Analysis Method
Authors: Murat Toksarı , Amine Feyzanur Aydar
Published: 2021 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.901504
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1082

1

2

1082

DETERMINATION OF FACTORS AFFECTING THE USABILITY AND SUCCESS OF E-COMMERCE SITES
Authors: Yeşim Tuba Ülger , Murat Toksarı
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.46849/guiibd.823445
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 2222

2

0

2222

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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