Araştırma Makalesi
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Smart Destination Implementations Developed During COVID-19: Malaga Case

Yıl 2021, Cilt: 2 Sayı: 1, 33 - 41, 10.07.2021

Öz

Technology and sustainability, the basis of the smart approach, have a key role for tourism in the post pandemic world. Accordingly, the need for a smart destination approach is increasing. This study aims to assess how smart destination implementations contribute to the rebuilding process of tourism. Therefore, Malaga is determined for the case study. Since the city is selected as one of the two capitals of European Smart Tourism for the competition - European Capital of Smart Tourism 2020, Malaga would be a very good leader for the other destinations, willing to improve smart destination implementations. Within the scope of the research, the developed smart implementations, their underlying reasons and effects are examined. It is concluded that the implemented strategies and solutions are quite beneficial for the improvement of Malaga tourism.

Proje Numarası

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Kaynakça

  • Aforo Costa Del Sol (2021, Nisan 16). https://aforocostadelsol.es/aforo/es/ciudad-malaga/malaga/playas/nombres/
  • Anadolu Ajansı (2021, Mayıs 5). Avrupa Ülkelerini Yaz Turizm Sezonu Yaklaşırken Seyahatleri Kademeli Olarak Açıyor. https://www.aa.com.tr/tr/dunya/avrupa-ulkeleri-yaz-turizm-sezonu-yaklasirken-seyahatleri-kademeli-olarak-aciyor/2254434
  • Bilişim Zirvesi (2021, Mayıs 15). Pandemi Sonrası Turizm 2020. https://bilisimzirvesi.com.tr/tr/etkinlikler/etkinlik /pandemi-sonrasi-turizm-2020
  • Boes, K., Buhalis, D. ve Inversini, A. (2016a). Conceptualizing Smart Tourism Destination Dimensions. Information and Communication Technologies in Tourism 2015, 391-403.
  • Boes, K., Buhalis, D. ve Inversini, A. (2016b). Smart Tourism Destinations: Ecosystems for Tourism Destination Competitiveness. International Journal of Tourism Cities, 2(2), 106-124.
  • Buhalis, D. ve O’Connor, P. (2005). Information Communication Technology Revolutionizing Tourism. Tourism Recreation Research, 30(3), 7-16.
  • Buhalis, D. ve Aditya, A. (2014). Smart Tourism Destinations. Information and Communication Technologies in Tourism 2014, 553-564.
  • Bulchand-Gidumal, J. (2020). Using Smart Tourism Destinations to manage post COVID-19 Travel & Tourism.
  • Zutshi, V., Chowdhary, N., Singh, A.K., ve Lakhawat, P. (Ed.), Rebuilding Tourism and Hospitality Sectors, 1-10. COVID-19 Crisis, Policy Solutions and the Way Forward içinde. Bharti Publications.
  • Calderon, A. H. (2020). Smart Tourism and Smart Destinations: The Path to Recovery Post Covid-19. Scholar Insight Papers – UNT Global Digital Retailing Research Center.
  • Digiteum (2021, Mayıs 12). 5 Technologies for Travel and Tourism Industry in Post-COVID. 5 Technologies for Travel and Tourism in Post COVID era | Digiteum.com
  • European Commission (2021, Nisan 11). EU Digital Covid Certificate. https://ec.europa.eu/info/live-work-travel-eu/coronavirus-response/safe-covid-19-vaccines-europeans/eu-digital-covid-certificate_en
  • Global Data (2021, Mayıs 15). Smart cities are the next step for urban tourism post-pandemic, says GlobalData. Smart cities are the next step for urban tourism post-pandemic, says GlobalData - GlobalData
  • Gretzel, U., Sigala, M., Xiang, Z. ve Koo, C. (2015a). Smart Tourism: Foundations and Developments. Electron Markets, 25, 179-188.
  • Gretzel, U., Werthner, H., Koo, C. ve Lamsfus, C. (2015b). Conceptual Foundations for Understanding Smart Tourism Ecosystems. Computers in Human Behaviour, 50, 558-563.
  • Gulmont, D., Lapointe, D. ve Sevigny, A. (2017). Changing Collaborative Practices in Tourism – a Living Lab Case. Canadian Journal of Regional Science, 40(1), 63-69.
  • Hussain, A. ve Fuste-Forne, F. (2021). Post-Pandemic Recovery: A Case of Domestic Tourism in Akaroa (South Island, New Zealand), MDPI Journal World, 2, 127-138.
  • Independent (2021, Nisan 3). How Malaga is Using ‘Smart Tourism’ to Rebound from Covid. How Malaga is using ‘smart tourism’ to rebound from Covid | The Independent
  • Karakaş, E. (2020). Akıllı Destinasyon Uygulamalarının Turistik Satın Alma Davranışı ve Yerel Halkın Yaşam Kalitesi Üzerine Etkisi (Yayımlanmamış Doktora Tezi). Çanakkale Onsekiz Üniversitesi Turizm Fakültesi, Çanakkale.
  • Malaga Belediyesi (2020). European Capital of Smart Tourism Press Kit.
  • Malaga Ciudad Segura (2021, Nisan 4). https://www.malagaciudadsegura.com/en/.
  • Malaga Turismo (2021a, Nisan 13). "Victoria the Malaguena" chatbot. Malaga European Capital of Smart Tourism 2020 (malagaturismo.com) Malaga European Capital of Smart Tourism 2020 (malagaturismo.com)
  • Malaga Turismo (2021b, Nisan 9). Plan Estrategico 2021 – 2024 Turismo De Malaga. http://s3.malagaturismo.com /files/933/933/plan-estrategico-turismo-2021-2024-def.pdf
  • Mediterranean Observer (2021, Nisan 11). Malaga European Capital of Smart Tourism: Inspiring Other Cities on Tourism Recovery. https://mediterranean.observer/malaga-european-capital-of-smart-tourism-inspiring-other-cities-on-tourism-recovery/?pg=1
  • Outbox Consulting (2021, Mayıs 16). Malaga and Its Transformation with “Smart Tourism”. http://outbox-consulting.com/malaga-and-its-transformation-with-smart-tourism.html.
  • Panagiotakopoulos, D., Mountzouri, A., Christodoulou, A. ve Metzitakos, R. (2020, Ekim). Intelligent Ticket and Its Interaction with Transmedia Content in the Covid-19 Smart Tourism Era, Straregic Innovative Marketing and Tourism in the Covid-19 Era - 9th ICSIMAT Conference’da sunulan bildiri. Zakynthos.
  • Radojevic, B., Lazica, L. ve Cimbaljevic, M. (2020). Rescaling Smart Destinations – The Growing Importance of Smart Geospatial Services during and after COVID-19 Pandemic. Geographica Pannonica, 24(3), 221-228.
  • The IoT Market Place (2021, Mayıs 16). Smart Tourism Post Covid. IoT for Smart Tourism Post-COVID 19 (the-iot-marketplace.com)
  • Travel Hero Podcast (2021, Nisan 6). 300 seconds with Marc Sanderson | European Capital of Smart Tourism Spokesman | City of Málaga, Spain. https://travelhero.podigee.io/35-neue-episode
  • Travel Massive (2021, Nisan 3). How Smart Tourism can Support the Recovery from the Covid-19 Pandemic – Live Event. How Smart Tourism Can Support the Recovery from the COVID-19 Pandemic — LIVE Event | Travel Massive
  • UNWTO (2021, Mayıs 5). Tourism and Covid-19 – Unexpected Economic Impacts. Tourism and COVID-19 – unprecedented economic impacts | UNWTO
  • Yalçınkaya P., Atay, L. ve Karakas, E. (2018). Akıllı Turizm Uygulamaları, Gastroia: Journal of Gastronomy and Travel Research, 2(2), 35-52.

COVID-19 Sürecinde Geliştirilen Akıllı Destinasyon Uygulamaları: Malaga Örneği

Yıl 2021, Cilt: 2 Sayı: 1, 33 - 41, 10.07.2021

Öz

Akıllı anlayışının temelini oluşturan teknoloji ve sürdürülebilirlik kavramları, turizmde pandemi sonrası yeniden yapılanma sürecinde önemli bir hal almıştır. Bu doğrultuda, turizmde akıllı destinasyon yaklaşımına olan ihtiyaç giderek artmaktadır. Bu çalışma ile, akıllı destinasyon uygulamalarının turizmin yeniden yapılanma sürecine nasıl bir katkı sunabileceği incelenmektedir. Bu amaç doğrultusunda, Malaga destinasyonu örnek olay incelemesine tabi tutulmuştur. 2020 yılında gerçekleşen European Capital of Smart Tourism yarışması kapsamında, Avrupa Akıllı Turizm Başkenti seçilen iki destinasyondan biri olan Malaga’nın akıllı uygulamalar geliştirmek isteyen diğer destinasyonlar için başarılı bir örnek teşkil edeceği düşünülmüştür. Araştırma kapsamında, Malaga’nın bu süreçte geliştirdiği akıllı destinasyon uygulamaları, bu uygulamaların altında yatan nedenler ve etki düzeyleri incelenmiştir. Uygulanan stratejilerin ve çözümlerin Malaga turizminin iyileşmesine önemli ölçüde katkı sağladığı sonucuna varılmıştır.

Destekleyen Kurum

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Proje Numarası

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Teşekkür

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Kaynakça

  • Aforo Costa Del Sol (2021, Nisan 16). https://aforocostadelsol.es/aforo/es/ciudad-malaga/malaga/playas/nombres/
  • Anadolu Ajansı (2021, Mayıs 5). Avrupa Ülkelerini Yaz Turizm Sezonu Yaklaşırken Seyahatleri Kademeli Olarak Açıyor. https://www.aa.com.tr/tr/dunya/avrupa-ulkeleri-yaz-turizm-sezonu-yaklasirken-seyahatleri-kademeli-olarak-aciyor/2254434
  • Bilişim Zirvesi (2021, Mayıs 15). Pandemi Sonrası Turizm 2020. https://bilisimzirvesi.com.tr/tr/etkinlikler/etkinlik /pandemi-sonrasi-turizm-2020
  • Boes, K., Buhalis, D. ve Inversini, A. (2016a). Conceptualizing Smart Tourism Destination Dimensions. Information and Communication Technologies in Tourism 2015, 391-403.
  • Boes, K., Buhalis, D. ve Inversini, A. (2016b). Smart Tourism Destinations: Ecosystems for Tourism Destination Competitiveness. International Journal of Tourism Cities, 2(2), 106-124.
  • Buhalis, D. ve O’Connor, P. (2005). Information Communication Technology Revolutionizing Tourism. Tourism Recreation Research, 30(3), 7-16.
  • Buhalis, D. ve Aditya, A. (2014). Smart Tourism Destinations. Information and Communication Technologies in Tourism 2014, 553-564.
  • Bulchand-Gidumal, J. (2020). Using Smart Tourism Destinations to manage post COVID-19 Travel & Tourism.
  • Zutshi, V., Chowdhary, N., Singh, A.K., ve Lakhawat, P. (Ed.), Rebuilding Tourism and Hospitality Sectors, 1-10. COVID-19 Crisis, Policy Solutions and the Way Forward içinde. Bharti Publications.
  • Calderon, A. H. (2020). Smart Tourism and Smart Destinations: The Path to Recovery Post Covid-19. Scholar Insight Papers – UNT Global Digital Retailing Research Center.
  • Digiteum (2021, Mayıs 12). 5 Technologies for Travel and Tourism Industry in Post-COVID. 5 Technologies for Travel and Tourism in Post COVID era | Digiteum.com
  • European Commission (2021, Nisan 11). EU Digital Covid Certificate. https://ec.europa.eu/info/live-work-travel-eu/coronavirus-response/safe-covid-19-vaccines-europeans/eu-digital-covid-certificate_en
  • Global Data (2021, Mayıs 15). Smart cities are the next step for urban tourism post-pandemic, says GlobalData. Smart cities are the next step for urban tourism post-pandemic, says GlobalData - GlobalData
  • Gretzel, U., Sigala, M., Xiang, Z. ve Koo, C. (2015a). Smart Tourism: Foundations and Developments. Electron Markets, 25, 179-188.
  • Gretzel, U., Werthner, H., Koo, C. ve Lamsfus, C. (2015b). Conceptual Foundations for Understanding Smart Tourism Ecosystems. Computers in Human Behaviour, 50, 558-563.
  • Gulmont, D., Lapointe, D. ve Sevigny, A. (2017). Changing Collaborative Practices in Tourism – a Living Lab Case. Canadian Journal of Regional Science, 40(1), 63-69.
  • Hussain, A. ve Fuste-Forne, F. (2021). Post-Pandemic Recovery: A Case of Domestic Tourism in Akaroa (South Island, New Zealand), MDPI Journal World, 2, 127-138.
  • Independent (2021, Nisan 3). How Malaga is Using ‘Smart Tourism’ to Rebound from Covid. How Malaga is using ‘smart tourism’ to rebound from Covid | The Independent
  • Karakaş, E. (2020). Akıllı Destinasyon Uygulamalarının Turistik Satın Alma Davranışı ve Yerel Halkın Yaşam Kalitesi Üzerine Etkisi (Yayımlanmamış Doktora Tezi). Çanakkale Onsekiz Üniversitesi Turizm Fakültesi, Çanakkale.
  • Malaga Belediyesi (2020). European Capital of Smart Tourism Press Kit.
  • Malaga Ciudad Segura (2021, Nisan 4). https://www.malagaciudadsegura.com/en/.
  • Malaga Turismo (2021a, Nisan 13). "Victoria the Malaguena" chatbot. Malaga European Capital of Smart Tourism 2020 (malagaturismo.com) Malaga European Capital of Smart Tourism 2020 (malagaturismo.com)
  • Malaga Turismo (2021b, Nisan 9). Plan Estrategico 2021 – 2024 Turismo De Malaga. http://s3.malagaturismo.com /files/933/933/plan-estrategico-turismo-2021-2024-def.pdf
  • Mediterranean Observer (2021, Nisan 11). Malaga European Capital of Smart Tourism: Inspiring Other Cities on Tourism Recovery. https://mediterranean.observer/malaga-european-capital-of-smart-tourism-inspiring-other-cities-on-tourism-recovery/?pg=1
  • Outbox Consulting (2021, Mayıs 16). Malaga and Its Transformation with “Smart Tourism”. http://outbox-consulting.com/malaga-and-its-transformation-with-smart-tourism.html.
  • Panagiotakopoulos, D., Mountzouri, A., Christodoulou, A. ve Metzitakos, R. (2020, Ekim). Intelligent Ticket and Its Interaction with Transmedia Content in the Covid-19 Smart Tourism Era, Straregic Innovative Marketing and Tourism in the Covid-19 Era - 9th ICSIMAT Conference’da sunulan bildiri. Zakynthos.
  • Radojevic, B., Lazica, L. ve Cimbaljevic, M. (2020). Rescaling Smart Destinations – The Growing Importance of Smart Geospatial Services during and after COVID-19 Pandemic. Geographica Pannonica, 24(3), 221-228.
  • The IoT Market Place (2021, Mayıs 16). Smart Tourism Post Covid. IoT for Smart Tourism Post-COVID 19 (the-iot-marketplace.com)
  • Travel Hero Podcast (2021, Nisan 6). 300 seconds with Marc Sanderson | European Capital of Smart Tourism Spokesman | City of Málaga, Spain. https://travelhero.podigee.io/35-neue-episode
  • Travel Massive (2021, Nisan 3). How Smart Tourism can Support the Recovery from the Covid-19 Pandemic – Live Event. How Smart Tourism Can Support the Recovery from the COVID-19 Pandemic — LIVE Event | Travel Massive
  • UNWTO (2021, Mayıs 5). Tourism and Covid-19 – Unexpected Economic Impacts. Tourism and COVID-19 – unprecedented economic impacts | UNWTO
  • Yalçınkaya P., Atay, L. ve Karakas, E. (2018). Akıllı Turizm Uygulamaları, Gastroia: Journal of Gastronomy and Travel Research, 2(2), 35-52.
Toplam 32 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Ezgi Karakaş 0000-0002-2413-5036

Lütfi Atay 0000-0003-2598-6227

Proje Numarası -
Yayımlanma Tarihi 10 Temmuz 2021
Gönderilme Tarihi 23 Haziran 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 2 Sayı: 1

Kaynak Göster

APA Karakaş, E., & Atay, L. (2021). COVID-19 Sürecinde Geliştirilen Akıllı Destinasyon Uygulamaları: Malaga Örneği. Journal of Eurasia Tourism Research, 2(1), 33-41.

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