Researchers Ömer Osman Poyraz
Ömer Osman Poyraz profile image
Ömer Osman Poyraz Instructor AFYON KOCATEPE ÜNİVERSİTESİ, SULTANDAĞI MESLEK YÜKSEKOKULU
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Research Fields

Marketing

Institution

AFYON KOCATEPE ÜNİVERSİTESİ, SULTANDAĞI MESLEK YÜKSEKOKULU

Publications

The Role of Emotional Involvement and Source Reliability in The Effect of Micro-Celebrities on Brand Preference: Instagram Example
Authors: Ömer Osman Poyraz , Yusuf Karaca
Published: 2023 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: -
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219

Articles published in
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
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