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Sanal Ürün ve Geleneksel Ürünlerin Lojistik Bağlamında Karşılaştırılması

Yıl 2023, Cilt: 16 Sayı: 1, 1 - 14, 13.07.2023

Öz

Bu çalışmada, sanal ve geleneksel ürünlerin lojistik açısından karşılaştırılması incelenmiştir. Çalışmanın amacı, her iki ürün türünün lojistik süreçlerini değerlendirmek ve avantajlarını ortaya koymaktır. Literatür taraması sonucunda, sanal ürünlerin lojistik süreçleri için özel modlar geliştirildiği ve geleneksel ürünlere göre daha hızlı ve düşük maliyetli bir taşıma sağlandığı belirlenmiştir. Ancak, sanal ürünlerin lojistik sürecindeki diğer faktörlerin etkisi hala tartışma konusudur.
Yöntem olarak, kaynak tarama ve yorumlama metodu kullanılmıştır. Çalışma, sanal ürünlerin lojistiğinin daha az fiziksel hareket gerektirdiği için daha düşük maliyetli ve avantajlı olduğunu göstermektedir. Ancak, her iki ürün türünün de benzer lojistik sorunlarla karşılaşabileceği ve bu sorunların çözülmesi için stratejik yaklaşımların benimsenmesi gerektiği vurgulanmaktadır.
Sanal ve geleneksel ürünlerin lojistik açısından karşılaştırılması, işletmelerin lojistik stratejilerini ve süreçlerini optimize etmeleri için önemli bir bilgi kaynağı sağlamaktadır. Depolama, stok, taşıma, talep ve geri dönüşüm gibi farklı konularda dikkate alınması gereken farklılıklar bulunmaktadır. Bu çalışma, işletmelerin rekabet avantajı elde etmek ve tüketici beklentilerine uyum sağlamak için bu faktörleri göz önünde bulundurmalarını önermektedir.
Sanal ve geleneksel ürünlerin lojistik, kalite ve müşteri memnuniyeti açısından karşılaştırılması, işletmelerin ve araştırmacıların ilgisini çeken bir konu olacağı düşünülmektedir. Bu çalışma, mevcut literatüre yeni bir katkı sağlamakta ve konuyla ilgilenen kişilere önemli bir referans kaynağı sunmaktadır.

Kaynakça

  • Atasoy, O. & Morewedge , CK (2017). digital good are valued less than Physical Goods, Journal of Consumer Research 44(6).
  • Aydin, N. (2022). How Will Cloud IT Affect the Future Of E-Commerce? international Journal of Social Humanities _ and administrative Sciences (JOSHAS JOURNAL), 8(59), pp. 2070-2075.
  • Brown, A. (2019). Physical transportation and its Costs in Traditional Product Logistics:A Case Study . International Journal of Transportation Economics, 42(3), 87-105.
  • Brown, A. (2020). Data Analytics for demand Forecasting in Virtual Product Logistics . International Journal of Digital Supply Chain Management, 15(2), 145-160.
  • Brown, A. (2023). Data Security in the Recycling Process of Virtual Products . Journal of Sustainable Logistics, 18(2), 135-150.
  • Chen, H. (2021). User Interface Design for Virtual Products . Journal of Interaction Design, 12(2), 135-150.
  • Celik, K. (2021). Cloud Computing Technologies, Journal of Bartın University Faculty of Economics and Administrative Sciences, 12(24), pages: 436-450.
  • Dane, FC (2019). virtual goods and virtual economies:an explorer study _ Journal of Revenue and Pricing Management, 18(4), 291-303.
  • Dane, S. (2019). Impact of E- commerce on Logistics Operations. Of Handbook of Research on Blockchain Technology (pp . 367-387). IGI Global.
  • Davis, R. (2022). Graphic Design Principles for Virtual Product Presentation. International Journal of Visual Communication, 18(3), 250-265.
  • Fernando , J. (2022). Virtual Good, https://www.investopedia.com/terms/v/virtual-good.asp (accessed 31.05.2023).
  • Frankenfield , J. (2022). Virtual Good, https://www.investopedia.com/terms/v/virtual-good.asp, (accessed 31.05.2023).
  • Frieling, J., (2013). Virtual Goods in Online Worlds:Basics, Characteristics and monetization _ In:Horbach, M. (Hrsg .), INFORMATIK 2013 – Informatik angepasst an Mensch, Organization and umwelt _ Bonn: Gesellschaft for informatics eV ., 3097-3107.
  • Garcia, R. (2021). the Challenges of Physical Storage in Traditional Product Logistics:A Comparative study _ Supply Chain Management Review, 28(1), 55-72.
  • Garcia, R. (2021). the Impact of Digital Platforms on Competition in the Virtual Product Industry . Journal of Marketing Strategies, 38(2), 75-92.
  • Hamari, J. & Keronen, L. (2017). Why do people buy virtual goods:A meta- analysis, Computers in Human Behavior , volume 71, pages 59-69.
  • Johnson, M. (2018). Communication and Promotion in the Digital Age: A Study of Digital Marketing Strategies for VirtualProducts . _ Journal of Advertising Research, 42(4), 215-230.
  • Johnson, M. (2018). Virtual Storage and its Cost Benefits:An Examination of the Virtual Product Industry . Journal of Business Logistics, 35(4), 102-118.
  • Johnson, R. (2020). E- waste Management Strategies in Virtual Product Logistics . Journal of Virtual Supply Chain Management, 35(4), 267-282.
  • Johnson, R. (2021). Cloud- Based Storage Systems for Virtual Product Storage . Journal of Information Systems, 8(1), 75-88.
  • Johnson, R. (2021). demand Prediction for Virtual Products in E- commerce Logistics . Journal of Virtual Logistics, 28(4), 231-246.
  • Johnson, R. (2022). Data Encryption Techniques for Secure Virtual Product Transportation . Journal of Cybersecurity, 8(1), 75-88.
  • Jones, P., & Robinson, P. (2012). Logistics and Retail Management: Insights into current practice and trends from leading experts _ Kogan Page Publishers.
  • Juho, H & Lauri, K. (2017). Why Do People Buy Virtual Goods:A Meta-Analysis, https://core.ac.uk/download/pdf/250169784.pdf, (accessed 31.05.2023).
  • Kumar, B. (2022). 6 Profitable digital Products to Sell in 2023 (+ How To Start), https://www.shopify.com/blog/digital-products#1, (accessed 31.05.2023).
  • Kucukoglu, I. (2018). A Study on Comparison of Customer Satisfaction in Virtual and Physical Stores. Journal of Tourism and gastronomy Studies, 6(3), 253-262.
  • Lee, C. (2022). Data Quality Management in Virtual Product Demand Forecasting . Journal of Supply chain Analytics, 37(3), 198-213.
  • Lee, S. (2020). Enhancing User Experience in Virtual Product Interfaces through animation _ Journal of User Experience Design, 7(1), 85-100.
  • Lee, S. (2022). Efficient Data Transfer for Storage Virtual Products . International Journal of Network Management, 19(3), 201-220.
  • Lehdonvirta, V. (2009). virtual item sales as a revenue model: identifying attributes that drive purchase decisions, Electronic Commerce Research , 9, 97–113, https://link.springer.com/article/10.1007/s10660-009-9028-2.
  • Martin, J. (2008). consuming Code:Use -Value, Exchange-Value, and the Role of Virtual Goods in Second Life, Virtual Worlds Research:Consumer Behavior in Virtual Worlds, 1(2).
  • Ones, M. (2022). Recycling Practices in Virtual Product Logistics . International Journal of Digital Sustainability, 27(3), 189-204.
  • Robinson, L. (2023). Security Challenges in the Transportation of Virtual Products . International Journal of Information Security, 20(3), 201-220.
  • Robinson, M. (2022). Environmental Sustainability in Virtual Product Recycling . Journal of Sustainable Operations Management, 39(1), 56-71.
  • Robinson, M. (2023). Real-time Demand forecasting for Virtual Product Logistics . International Journal of Logistics Management, 40(1), 78-94.
  • Smith, J. (2020). targeting and segmentation Strategies in the digital Era:A Comparative Analysis of Virtual and Traditional Product Marketing. International Journal of Consumer Behavior, 27(3), 145-162.
  • Smith, J. (2020). the Impact of Digitalization on Logistics:A Comparative Analysis of Virtual Products and traditional Products . Journal of Logistics and Supply Chain Management, 25(2), 45-60.
  • Smith, J. (2021). Authentication mechanics for Secure Virtual Product Transport. Journal of Computer Security, 10(4), 325-340.
  • Smith, J. (2021). E- waste and Data Security Considerations in Virtual Product Logistics . Journal of Green Supply Chain Management, 16(2), 123-138.
  • Smith, J. (2022). demand forecasting Challenges in Virtual Product Logistics . Journal of Digital Operations Management, 17(3), 215-230. Turban, E., Outland, J., & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Turban, E., Outland, J., King, D., Lee, JY, & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Turban, E., Outland, J., King, D., Lee, JY, & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Walleit, S. (2022). Virtual Storage: Definition, Advantages, and a Comprehensive Guide, https://www.parallels.com/blogs/ras/virtual-storage/, (accessed 31.05.2023).
  • Wang, C., Wang, X., & Yao, X. (2005). Physical Distribution Management for traditional Products . International Journal of Physical Distribution & Logistics Management, 35(7), 515-530.
  • Wang, K., Wang, Y. & Yao, J. (2005). A Comparative Study on Marketing Mix models for digital Products, Conference Paper in Lecture Notes in Computer Science
  • Web1: https://www.grandviewresearch.com/industry-analysis/virtual-events-market, (accessed 31.05.2023).
  • Web2: https://www.nsocialtr.com/virtual-try-on-sanal-urun-denemi.html, (accessed on 31.05.2023).
  • Yadav, MK & Sharma, DD (2014). SWOT Analysis of E-Commerce, Advance in Electronic and electric Engineering, 4(6), pp. 663-668.

COMPARISON OF VIRTUAL AND TRADITIONAL PRODUCTS IN THE CONTEXT OF LOGISTICS

Yıl 2023, Cilt: 16 Sayı: 1, 1 - 14, 13.07.2023

Öz

In this study, the comparison of virtual and traditional products in terms of logistics has been examined. The aim of the study is to evaluate the logistics processes of both product types and to reveal their advantages. As a result of the literature review, it was determined that special modes were developed for the logistics processes of virtual products and a faster and lower cost transportation was provided compared to traditional products. However, the impact of other factors in the logistics process of virtual goods is still a matter of debate.
As a method, source scanning and interpretation method was used. The study shows that the logistics of virtual goods is more cost-effective and advantageous as it requires less physical movement. However, it is emphasized that both types of products may encounter similar logistical problems and strategic approaches should be adopted to solve these problems.
Comparing virtual and traditional products in terms of logistics provides an important source of information for businesses to optimize their logistics strategies and processes. There are differences to be considered in different subjects such as storage, stock, transportation, demand and recycling. This study suggests that businesses should consider these factors in order to gain competitive advantage and adapt to consumer expectations.
It is thought that the comparison of virtual and traditional products in terms of logistics, quality and customer satisfaction will be a subject that attracts the attention of businesses and researchers. This study makes a new contribution to the existing literature and provides an important reference source for those interested in the subject.

Kaynakça

  • Atasoy, O. & Morewedge , CK (2017). digital good are valued less than Physical Goods, Journal of Consumer Research 44(6).
  • Aydin, N. (2022). How Will Cloud IT Affect the Future Of E-Commerce? international Journal of Social Humanities _ and administrative Sciences (JOSHAS JOURNAL), 8(59), pp. 2070-2075.
  • Brown, A. (2019). Physical transportation and its Costs in Traditional Product Logistics:A Case Study . International Journal of Transportation Economics, 42(3), 87-105.
  • Brown, A. (2020). Data Analytics for demand Forecasting in Virtual Product Logistics . International Journal of Digital Supply Chain Management, 15(2), 145-160.
  • Brown, A. (2023). Data Security in the Recycling Process of Virtual Products . Journal of Sustainable Logistics, 18(2), 135-150.
  • Chen, H. (2021). User Interface Design for Virtual Products . Journal of Interaction Design, 12(2), 135-150.
  • Celik, K. (2021). Cloud Computing Technologies, Journal of Bartın University Faculty of Economics and Administrative Sciences, 12(24), pages: 436-450.
  • Dane, FC (2019). virtual goods and virtual economies:an explorer study _ Journal of Revenue and Pricing Management, 18(4), 291-303.
  • Dane, S. (2019). Impact of E- commerce on Logistics Operations. Of Handbook of Research on Blockchain Technology (pp . 367-387). IGI Global.
  • Davis, R. (2022). Graphic Design Principles for Virtual Product Presentation. International Journal of Visual Communication, 18(3), 250-265.
  • Fernando , J. (2022). Virtual Good, https://www.investopedia.com/terms/v/virtual-good.asp (accessed 31.05.2023).
  • Frankenfield , J. (2022). Virtual Good, https://www.investopedia.com/terms/v/virtual-good.asp, (accessed 31.05.2023).
  • Frieling, J., (2013). Virtual Goods in Online Worlds:Basics, Characteristics and monetization _ In:Horbach, M. (Hrsg .), INFORMATIK 2013 – Informatik angepasst an Mensch, Organization and umwelt _ Bonn: Gesellschaft for informatics eV ., 3097-3107.
  • Garcia, R. (2021). the Challenges of Physical Storage in Traditional Product Logistics:A Comparative study _ Supply Chain Management Review, 28(1), 55-72.
  • Garcia, R. (2021). the Impact of Digital Platforms on Competition in the Virtual Product Industry . Journal of Marketing Strategies, 38(2), 75-92.
  • Hamari, J. & Keronen, L. (2017). Why do people buy virtual goods:A meta- analysis, Computers in Human Behavior , volume 71, pages 59-69.
  • Johnson, M. (2018). Communication and Promotion in the Digital Age: A Study of Digital Marketing Strategies for VirtualProducts . _ Journal of Advertising Research, 42(4), 215-230.
  • Johnson, M. (2018). Virtual Storage and its Cost Benefits:An Examination of the Virtual Product Industry . Journal of Business Logistics, 35(4), 102-118.
  • Johnson, R. (2020). E- waste Management Strategies in Virtual Product Logistics . Journal of Virtual Supply Chain Management, 35(4), 267-282.
  • Johnson, R. (2021). Cloud- Based Storage Systems for Virtual Product Storage . Journal of Information Systems, 8(1), 75-88.
  • Johnson, R. (2021). demand Prediction for Virtual Products in E- commerce Logistics . Journal of Virtual Logistics, 28(4), 231-246.
  • Johnson, R. (2022). Data Encryption Techniques for Secure Virtual Product Transportation . Journal of Cybersecurity, 8(1), 75-88.
  • Jones, P., & Robinson, P. (2012). Logistics and Retail Management: Insights into current practice and trends from leading experts _ Kogan Page Publishers.
  • Juho, H & Lauri, K. (2017). Why Do People Buy Virtual Goods:A Meta-Analysis, https://core.ac.uk/download/pdf/250169784.pdf, (accessed 31.05.2023).
  • Kumar, B. (2022). 6 Profitable digital Products to Sell in 2023 (+ How To Start), https://www.shopify.com/blog/digital-products#1, (accessed 31.05.2023).
  • Kucukoglu, I. (2018). A Study on Comparison of Customer Satisfaction in Virtual and Physical Stores. Journal of Tourism and gastronomy Studies, 6(3), 253-262.
  • Lee, C. (2022). Data Quality Management in Virtual Product Demand Forecasting . Journal of Supply chain Analytics, 37(3), 198-213.
  • Lee, S. (2020). Enhancing User Experience in Virtual Product Interfaces through animation _ Journal of User Experience Design, 7(1), 85-100.
  • Lee, S. (2022). Efficient Data Transfer for Storage Virtual Products . International Journal of Network Management, 19(3), 201-220.
  • Lehdonvirta, V. (2009). virtual item sales as a revenue model: identifying attributes that drive purchase decisions, Electronic Commerce Research , 9, 97–113, https://link.springer.com/article/10.1007/s10660-009-9028-2.
  • Martin, J. (2008). consuming Code:Use -Value, Exchange-Value, and the Role of Virtual Goods in Second Life, Virtual Worlds Research:Consumer Behavior in Virtual Worlds, 1(2).
  • Ones, M. (2022). Recycling Practices in Virtual Product Logistics . International Journal of Digital Sustainability, 27(3), 189-204.
  • Robinson, L. (2023). Security Challenges in the Transportation of Virtual Products . International Journal of Information Security, 20(3), 201-220.
  • Robinson, M. (2022). Environmental Sustainability in Virtual Product Recycling . Journal of Sustainable Operations Management, 39(1), 56-71.
  • Robinson, M. (2023). Real-time Demand forecasting for Virtual Product Logistics . International Journal of Logistics Management, 40(1), 78-94.
  • Smith, J. (2020). targeting and segmentation Strategies in the digital Era:A Comparative Analysis of Virtual and Traditional Product Marketing. International Journal of Consumer Behavior, 27(3), 145-162.
  • Smith, J. (2020). the Impact of Digitalization on Logistics:A Comparative Analysis of Virtual Products and traditional Products . Journal of Logistics and Supply Chain Management, 25(2), 45-60.
  • Smith, J. (2021). Authentication mechanics for Secure Virtual Product Transport. Journal of Computer Security, 10(4), 325-340.
  • Smith, J. (2021). E- waste and Data Security Considerations in Virtual Product Logistics . Journal of Green Supply Chain Management, 16(2), 123-138.
  • Smith, J. (2022). demand forecasting Challenges in Virtual Product Logistics . Journal of Digital Operations Management, 17(3), 215-230. Turban, E., Outland, J., & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Turban, E., Outland, J., King, D., Lee, JY, & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Turban, E., Outland, J., King, D., Lee, JY, & Liang, TP (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective . springer.
  • Walleit, S. (2022). Virtual Storage: Definition, Advantages, and a Comprehensive Guide, https://www.parallels.com/blogs/ras/virtual-storage/, (accessed 31.05.2023).
  • Wang, C., Wang, X., & Yao, X. (2005). Physical Distribution Management for traditional Products . International Journal of Physical Distribution & Logistics Management, 35(7), 515-530.
  • Wang, K., Wang, Y. & Yao, J. (2005). A Comparative Study on Marketing Mix models for digital Products, Conference Paper in Lecture Notes in Computer Science
  • Web1: https://www.grandviewresearch.com/industry-analysis/virtual-events-market, (accessed 31.05.2023).
  • Web2: https://www.nsocialtr.com/virtual-try-on-sanal-urun-denemi.html, (accessed on 31.05.2023).
  • Yadav, MK & Sharma, DD (2014). SWOT Analysis of E-Commerce, Advance in Electronic and electric Engineering, 4(6), pp. 663-668.
Toplam 48 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Lojistik
Bölüm Makaleler
Yazarlar

Mesut Atasever 0000-0002-7189-7551

Bekir Köse

Yayımlanma Tarihi 13 Temmuz 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 16 Sayı: 1

Kaynak Göster

APA Atasever, M., & Köse, B. (2023). COMPARISON OF VIRTUAL AND TRADITIONAL PRODUCTS IN THE CONTEXT OF LOGISTICS. Uşak Üniversitesi Sosyal Bilimler Dergisi, 16(1), 1-14.

Adres: Uşak Üniversitesi Sosyal Bilimler Enstitüsü
Telefon: 0276 221 21 60 Faks :0276 221 21 61
E-posta: sosyaldergi@usak.edu.tr