Araştırma Makalesi
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İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA

Yıl 2021, Cilt: 23 Sayı: 1, 143 - 170, 10.06.2021
https://doi.org/10.26468/trakyasobed.734245

Öz

Marka vaadini, değerlerini ve özelliklerini benimseyen çalışanların, dış müşteriye markayı daha iyi tanıtabileceğini savunan içsel markalama, son yıllarda önem kazanan bir pazarlama unsuru olarak karşımıza çıkmaktadır. İçsel pazarlamanın önem kazanmasıyla literatürdeki yerini alan içsel markalama sayesinde işletmeler, günümüz pazar koşullarında rekabet avantajı elde etmekte ve çalışanların markayla özdeşleşerek işletmeye bağlılıklarını artırmaktadır. Bu çalışmanın temel amacı, içsel markalama ile marka vatandaşlık davranışı ve işte kalma niyeti arasındaki ilişkiyi incelemek, ayrıca içsel motivasyonun bu değişkenlerle ilişkisini ortaya koymaktır. Bu doğrultuda, Marmara Bölgesinde bulunan beş yıldızlı konaklama işletmelerinde içsel markalama faaliyetlerini değerlendirmek amacıyla 470 adet beş yıldızlı konaklama işletmesi çalışanına ulaşılmış olup elde edilen veriler yapısal eşitlik modeli ile analiz edilmiştir. Analiz sonucunda ise içsel markalama unsurlarının marka vatandaşlık davranışı ve işte kalma niyeti üzerinde pozitif etkisi olduğu görülmektedir. Ayrıca içsel motivasyon ile marka vatandaşlık davranışı ve işte kalma niyeti arasında pozitif bir ilişki olduğu görülmektedir. 

Destekleyen Kurum

TÜBAP

Proje Numarası

2018/148

Kaynakça

  • Ağca, V. ve Ertan, H. (2008). The Relationship Between Affective Commitment and Intrinsic Motivation: A Study in Hotels With Five Stars in Antalya. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi. 10 (2).135-156.
  • Ashraf, H., Khalid, M., Maqsood, S., Kashif, M., Ahmad, Z. ve Akber, I. (2011). Internal Branding in Telecommunication Sector of Pakistan: Employee’s Perspective. Asian Journal of Business Management. 3 (3). 161-165.
  • Aurand, T. W., Gorhcels, L. ve Bishop, T. R. (2005). Human Resource Management’s Role in Internal Branding: An Oppurtunity for Cross-Functional Brand Message Synergy. Journal of Product & Brand Management. 14(3). 163-169.
  • Balmer, J. M., Powell, S. M., Punjaisri, K., ve Wilson, A. (2011). Internal Branding Process: Key Mechanisms, Outcomes and Moderating Factors. European journal of Marketing. 45 (9/10), 1521-1537.
  • Bangwal, D., ve Tiwari, P. (2019). Workplace Environment, Employee Satisfaction and Intent to Stay. International Journal of Contemporary Hospitality Management. 31 (1), 268-284.
  • Barutçugil, İ. (2004). Stratejik İnsan Kaynakları Yönetimi. İstanbul: Kariyer Yayınları.
  • Burmann, C., ve Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. Journal of brand management, 12(4), 279-300.
  • Cho, S., Johanson, M. M. ve Guchait, P. (2009). Employees Intent to Leave: A Comparison of Determinants of Intent to Leave versus Intent to Stay. International Journal of Hospitality Management. 28. 374-381.
  • Çakır, Z., ve Keleş, H. N. (2019). Örgüt Kültürü Bağlamında Motivasyon ve İşten Ayrılma Niyeti İlişkisi: Çalışan Anneler Üzerine Bir Araştırma. 7. Örgütsel Davranış Kongresi, Burdur, 1-2 Kasım.
  • Çalışkan, O., ve Ünüsan, Ç. (2011). Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İş Tatmini ve İşte Kalma Niyetine Etkisi. Anatolia: Turizm Arastirmalari Dergisi, 22(2). 154-166.
  • Du Preez, R., ve Bendixen, M. T. (2015). The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay. International Journal of Bank Marketing. 33 (1). 78-91.
  • Düger, Y. S. ve Taşkın, E. (2017). İçsel Markalaşma, Marka Vatandaşlığı Davranışı ve Marka Bağlılığı Arasındaki İlişki: Hizmet Sektörü Çalışanları Üzerinde Bir Araştırma. International Review of Economics and Management, 5(4), 78-96.
  • Eid, R., Al Zaabi, A., Alzahmi, R., ve Elsantil, Y. (2019). Integrating Internal Branding Antecedents, Customer and Job Satisfaction in the Public Sector. International Journal of Organizational Analysis. 27 (5). 1480-1503.
  • Ersarı, G. ve Naktiyok, A. (2012). İş Görenin İçsel ve Dışsal Motivasyonunda Stresle Mücadele Tekniklerinin Rolü. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 16(1). 81-101.
  • Gagné, M., Forest, J., Gilbert, M. H., Aubé, C., Morin, E., ve Malorni, A. (2010). The Motivation at Work Scale: Validation evidence in two languages. Educational and Psychological Measurement, 70(4). 628-646.
  • Javid, H., Monfared, F. S. A. ve Aghamoosa, R. (2016). Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company. Procedia Economics and Finance. 36.. 408-413.
  • Joseph LePla, F. (2013). The Impact of Internal Branding on Employee Motivation and Competitive Advantage. Employment Relations Today, 40(1), 19-24.
  • Kahraman, A. ve Ay, C. (2015). İçsel Markalaşma Uygulamalarıyla Markanın Örgüt İçerisinde Tutundurulması: ARKAS Holding Örnek Olayı. Celal Bayar Üniversitesi İ.İ.B.F. Yönetim ve Ekonomi Dergisi. 22(2). 341-353.
  • Kang, D. S. (2016). Turning Inside Out: Perceived Internal Branding in Customer-Firm Relationship Building. Journal of Services Marketing. 30(4), 462-475.
  • Kaplan, R. S. W. (2017). Internal Marketing and Internal Branding in the 21st Century Organization. The IUP Journal of Brand Management. 14(2). 7-22.
  • Kim, J. ve Noh, Y. (2016). The Effects of Psychological Capital and Risk Tolerance on Service Workers’ Internal Motivation for Firm Performance And Entrepreneurship. International Entrepreneurship and Management Journal. 12( 3). 681-696.
  • King, C. ve Grace, D. (2012). Examining The Antecedents of Positive Employee Brand-Related Attitudes and Behaviours. European Journal of Marketing. 46(3). 469-488.
  • Matanda, M. J. ve Ndubisi, N. O. (2013). Internal Marketing, Internal Branding and Organisational Outcomes: The Moderating Role of Perceived Goal Congruence. Journal of Marketing Management. 29(9). 1030-1055.
  • Mitchell, C. (2002). Selling the Brand Inside. Harvard Business Review. 80(1). 99-105.
  • Naim, M. F. ve Lenka, U. (2017). How Does Mentoring Contribute to Gen Y Employees’ Intention to Stay? An Indian Perspective. Europe’s Journal of Psychologv. 13(2). 314 355.
  • Natarajan, T. ve Periaiya, S. (2017). Identification and Analysis of Employee Branding Typology Using Fuzzy C-Means Clustering. Benchmarking: An International Journal. 24(5). 1253-1268.
  • Nirmali, K. A., Ab Yajid, M. S., Azam, S. M. F. ve Sudasighe, S. R. S. (2017). Brand Citizenship Behaviors: A Review on Related Concepts and Emperical Implication. Research Journal of Business and Management. 4(3). 267-275.
  • Nyadzayo, M. W., Matanda, M. J. ve Ewing, M. T. (2016). Franchisee-Based Brand Equity: The Role of Brand Relationship Quality and Brand Citizenship Behavior. Industrial Marketing Managemen. 52. 163-174.
  • Özçelik, G. ve Afacan Fındıklı, M. (2014). The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit. Procedia - Social and Behavioral Sciences.150. 1120-1128.
  • Özdemir, S., ve Özdemir, Y. (2015). İşten Ayrılma Niyeti ve İşten Ayrılma Niyeti ile İlgili Akademik Çalışmaların İncelenmesi. İçinde Özen Kutanis (Ed.) Ankara: Gazi Kitapevi.
  • Piehler, R., King, C., Burmann C. ve Xiong, L. (2016). The Importance of Employee Brand Understanding, Brand Identification, And Brand Commitment in Realizing Brand Citizenship Behaviour. European Journal of Marketing. 50. 1-42.
  • Preez, R. D., ve Bendixen, M. T. (2015). The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay. International Journal of Bank Marketing, 33(1)., 78-91.
  • Punjaisri, K., H. Evanschitzky ve A. Wilson. (2009). Internal Branding: An Enabler of Employees’ Brand-Supporting Behaviors. Journal of Service Management 20 (2), 209–26.
  • Punjaisri, K., Wilson, A. ve Evanschitzky, H. (2008). Exploring the Influences of Internal Branding on Employees’ Brand Promise Delivery: Implications for Strenghtening Customer-Brand Relationships. Journal of Relationship Marketing. 7(4). 407-424.
  • Punjaisri, K. ve Wilson, A. (2007). The Role of Internal Branding in the Delivery of Employee Brand Promise. Journal of Brand Management. 15(1). 57-70.
  • Rafiq, M. ve Ahmed, P. K. (2000). Advances in the Internal Marketing Concept: Definition, Synthesis and Extension. Journal of Services Marketing. 14(6). 449-462.
  • Raj, A. ve Jyothi, P. (2011). Internal Branding: Exploring the Employee Perspective. Journal of Economic Development, Management, IT, Finance and Marketing. 3(2).1-27.
  • Rucci, A., S. P. Kirn ve R. T. Quinn. 1998. The Employee-Customer-Profit Chain at Sears. Harvard Business Review, 76 (1), 83–97.
  • Semnani, B. L. ve Fard, R. S. (2014). Employee Branding Model Based on Individual and Organizational Values in The Iranian Banking Industry. Asian Economic and Financial Review. 4(12). 1726-1740.
  • Singh, B. ve Selvarajan, T. T. (2013). Is it Spillover or Compensation? Effects of Community and Organizational Diversity Climates on Race Differentiated Employee Intent to Stay. Journal of Business Ethics. 115. 259-269.
  • Vatankhaha, S. ve Darvishib, M. (2018). An Empirical Investigation of Antecedent and Consequences of Internal Brand Equity: Evidence from the Airline Industry. Journal of Air Transport Management, 69. 49-58.
  • Yang, J., Wan, C. ve Wu, C. (2015). Effect of Internal Branding on Employee Brand Commitment and Behavior in Hospitality. Tourism and Hospitality Research. 15(4). 267-280.
  • Yarbroguh, S., Martin, P., Alfred, D. ve McNeill, C. (2016). Professional Values, Job Satisfaction, Career Development and Intent to Stay. Nursing Ethics. 1-10.
  • Yu, Q., Asaad, Y., Yen, D. A. ve Gupta, S. (2018). IMO and Internal Branding Outcomes: An Employee Perspective in UK HE. Studies in Higher Education, 43(1), 37-56.

THE EFFECTS OF INTERNAL BRANDING ON BRAND CITIZENSHIP BEHAVIOR AND INTENT TO STAY: A RESEARCH IN SERVICE SECTOR

Yıl 2021, Cilt: 23 Sayı: 1, 143 - 170, 10.06.2021
https://doi.org/10.26468/trakyasobed.734245

Öz

Internal branding, which asserts that the employees who accept brand promise, values and characteristics can better present the brand to the external customer, has emerged as a marketing element that has gained importance in recent years. Thanks to the internal branding that takes place in the literature with the importance of internal marketing, enterprises gain competitive advantage in today's market conditions and increase employess loyalty to the company by identifying with the brand. The main purpose of this study is to examine the relationship between internal branding and brand citizenship behavior and intent to stay, and also to reveal the relationship between internal motivation and these variables. Within the scope of the research, 470 five-star accommodation establishment employees have been reached in order to evaluate their internal branding activities in five-star accommodation establishments in the Marmara Region, and the data obtained were analyzed with the structural equation model. As a result of the analysis, it is seen that internal branding elements have a positive effect on brand citizenship behavior and intention to stay. In addition, there is a positive relationship between internal motivation and brand citizenship behavior and intention to stay.

Proje Numarası

2018/148

Kaynakça

  • Ağca, V. ve Ertan, H. (2008). The Relationship Between Affective Commitment and Intrinsic Motivation: A Study in Hotels With Five Stars in Antalya. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi. 10 (2).135-156.
  • Ashraf, H., Khalid, M., Maqsood, S., Kashif, M., Ahmad, Z. ve Akber, I. (2011). Internal Branding in Telecommunication Sector of Pakistan: Employee’s Perspective. Asian Journal of Business Management. 3 (3). 161-165.
  • Aurand, T. W., Gorhcels, L. ve Bishop, T. R. (2005). Human Resource Management’s Role in Internal Branding: An Oppurtunity for Cross-Functional Brand Message Synergy. Journal of Product & Brand Management. 14(3). 163-169.
  • Balmer, J. M., Powell, S. M., Punjaisri, K., ve Wilson, A. (2011). Internal Branding Process: Key Mechanisms, Outcomes and Moderating Factors. European journal of Marketing. 45 (9/10), 1521-1537.
  • Bangwal, D., ve Tiwari, P. (2019). Workplace Environment, Employee Satisfaction and Intent to Stay. International Journal of Contemporary Hospitality Management. 31 (1), 268-284.
  • Barutçugil, İ. (2004). Stratejik İnsan Kaynakları Yönetimi. İstanbul: Kariyer Yayınları.
  • Burmann, C., ve Zeplin, S. (2005). Building brand commitment: A behavioural approach to internal brand management. Journal of brand management, 12(4), 279-300.
  • Cho, S., Johanson, M. M. ve Guchait, P. (2009). Employees Intent to Leave: A Comparison of Determinants of Intent to Leave versus Intent to Stay. International Journal of Hospitality Management. 28. 374-381.
  • Çakır, Z., ve Keleş, H. N. (2019). Örgüt Kültürü Bağlamında Motivasyon ve İşten Ayrılma Niyeti İlişkisi: Çalışan Anneler Üzerine Bir Araştırma. 7. Örgütsel Davranış Kongresi, Burdur, 1-2 Kasım.
  • Çalışkan, O., ve Ünüsan, Ç. (2011). Otel Çalışanlarının Kurumsal Sosyal Sorumluluk Algısının İş Tatmini ve İşte Kalma Niyetine Etkisi. Anatolia: Turizm Arastirmalari Dergisi, 22(2). 154-166.
  • Du Preez, R., ve Bendixen, M. T. (2015). The Impact of Internal Brand Management on Employee Job Satisfaction, Brand Commitment and Intention to Stay. International Journal of Bank Marketing. 33 (1). 78-91.
  • Düger, Y. S. ve Taşkın, E. (2017). İçsel Markalaşma, Marka Vatandaşlığı Davranışı ve Marka Bağlılığı Arasındaki İlişki: Hizmet Sektörü Çalışanları Üzerinde Bir Araştırma. International Review of Economics and Management, 5(4), 78-96.
  • Eid, R., Al Zaabi, A., Alzahmi, R., ve Elsantil, Y. (2019). Integrating Internal Branding Antecedents, Customer and Job Satisfaction in the Public Sector. International Journal of Organizational Analysis. 27 (5). 1480-1503.
  • Ersarı, G. ve Naktiyok, A. (2012). İş Görenin İçsel ve Dışsal Motivasyonunda Stresle Mücadele Tekniklerinin Rolü. Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 16(1). 81-101.
  • Gagné, M., Forest, J., Gilbert, M. H., Aubé, C., Morin, E., ve Malorni, A. (2010). The Motivation at Work Scale: Validation evidence in two languages. Educational and Psychological Measurement, 70(4). 628-646.
  • Javid, H., Monfared, F. S. A. ve Aghamoosa, R. (2016). Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company. Procedia Economics and Finance. 36.. 408-413.
  • Joseph LePla, F. (2013). The Impact of Internal Branding on Employee Motivation and Competitive Advantage. Employment Relations Today, 40(1), 19-24.
  • Kahraman, A. ve Ay, C. (2015). İçsel Markalaşma Uygulamalarıyla Markanın Örgüt İçerisinde Tutundurulması: ARKAS Holding Örnek Olayı. Celal Bayar Üniversitesi İ.İ.B.F. Yönetim ve Ekonomi Dergisi. 22(2). 341-353.
  • Kang, D. S. (2016). Turning Inside Out: Perceived Internal Branding in Customer-Firm Relationship Building. Journal of Services Marketing. 30(4), 462-475.
  • Kaplan, R. S. W. (2017). Internal Marketing and Internal Branding in the 21st Century Organization. The IUP Journal of Brand Management. 14(2). 7-22.
  • Kim, J. ve Noh, Y. (2016). The Effects of Psychological Capital and Risk Tolerance on Service Workers’ Internal Motivation for Firm Performance And Entrepreneurship. International Entrepreneurship and Management Journal. 12( 3). 681-696.
  • King, C. ve Grace, D. (2012). Examining The Antecedents of Positive Employee Brand-Related Attitudes and Behaviours. European Journal of Marketing. 46(3). 469-488.
  • Matanda, M. J. ve Ndubisi, N. O. (2013). Internal Marketing, Internal Branding and Organisational Outcomes: The Moderating Role of Perceived Goal Congruence. Journal of Marketing Management. 29(9). 1030-1055.
  • Mitchell, C. (2002). Selling the Brand Inside. Harvard Business Review. 80(1). 99-105.
  • Naim, M. F. ve Lenka, U. (2017). How Does Mentoring Contribute to Gen Y Employees’ Intention to Stay? An Indian Perspective. Europe’s Journal of Psychologv. 13(2). 314 355.
  • Natarajan, T. ve Periaiya, S. (2017). Identification and Analysis of Employee Branding Typology Using Fuzzy C-Means Clustering. Benchmarking: An International Journal. 24(5). 1253-1268.
  • Nirmali, K. A., Ab Yajid, M. S., Azam, S. M. F. ve Sudasighe, S. R. S. (2017). Brand Citizenship Behaviors: A Review on Related Concepts and Emperical Implication. Research Journal of Business and Management. 4(3). 267-275.
  • Nyadzayo, M. W., Matanda, M. J. ve Ewing, M. T. (2016). Franchisee-Based Brand Equity: The Role of Brand Relationship Quality and Brand Citizenship Behavior. Industrial Marketing Managemen. 52. 163-174.
  • Özçelik, G. ve Afacan Fındıklı, M. (2014). The Relationship between Internal Branding and Organizational Citizenship Behaviour: The Mediating Role of Person-Organization Fit. Procedia - Social and Behavioral Sciences.150. 1120-1128.
  • Özdemir, S., ve Özdemir, Y. (2015). İşten Ayrılma Niyeti ve İşten Ayrılma Niyeti ile İlgili Akademik Çalışmaların İncelenmesi. İçinde Özen Kutanis (Ed.) Ankara: Gazi Kitapevi.
  • Piehler, R., King, C., Burmann C. ve Xiong, L. (2016). The Importance of Employee Brand Understanding, Brand Identification, And Brand Commitment in Realizing Brand Citizenship Behaviour. European Journal of Marketing. 50. 1-42.
  • Preez, R. D., ve Bendixen, M. T. (2015). The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay. International Journal of Bank Marketing, 33(1)., 78-91.
  • Punjaisri, K., H. Evanschitzky ve A. Wilson. (2009). Internal Branding: An Enabler of Employees’ Brand-Supporting Behaviors. Journal of Service Management 20 (2), 209–26.
  • Punjaisri, K., Wilson, A. ve Evanschitzky, H. (2008). Exploring the Influences of Internal Branding on Employees’ Brand Promise Delivery: Implications for Strenghtening Customer-Brand Relationships. Journal of Relationship Marketing. 7(4). 407-424.
  • Punjaisri, K. ve Wilson, A. (2007). The Role of Internal Branding in the Delivery of Employee Brand Promise. Journal of Brand Management. 15(1). 57-70.
  • Rafiq, M. ve Ahmed, P. K. (2000). Advances in the Internal Marketing Concept: Definition, Synthesis and Extension. Journal of Services Marketing. 14(6). 449-462.
  • Raj, A. ve Jyothi, P. (2011). Internal Branding: Exploring the Employee Perspective. Journal of Economic Development, Management, IT, Finance and Marketing. 3(2).1-27.
  • Rucci, A., S. P. Kirn ve R. T. Quinn. 1998. The Employee-Customer-Profit Chain at Sears. Harvard Business Review, 76 (1), 83–97.
  • Semnani, B. L. ve Fard, R. S. (2014). Employee Branding Model Based on Individual and Organizational Values in The Iranian Banking Industry. Asian Economic and Financial Review. 4(12). 1726-1740.
  • Singh, B. ve Selvarajan, T. T. (2013). Is it Spillover or Compensation? Effects of Community and Organizational Diversity Climates on Race Differentiated Employee Intent to Stay. Journal of Business Ethics. 115. 259-269.
  • Vatankhaha, S. ve Darvishib, M. (2018). An Empirical Investigation of Antecedent and Consequences of Internal Brand Equity: Evidence from the Airline Industry. Journal of Air Transport Management, 69. 49-58.
  • Yang, J., Wan, C. ve Wu, C. (2015). Effect of Internal Branding on Employee Brand Commitment and Behavior in Hospitality. Tourism and Hospitality Research. 15(4). 267-280.
  • Yarbroguh, S., Martin, P., Alfred, D. ve McNeill, C. (2016). Professional Values, Job Satisfaction, Career Development and Intent to Stay. Nursing Ethics. 1-10.
  • Yu, Q., Asaad, Y., Yen, D. A. ve Gupta, S. (2018). IMO and Internal Branding Outcomes: An Employee Perspective in UK HE. Studies in Higher Education, 43(1), 37-56.
Toplam 44 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Tanju Güdük 0000-0001-5349-7282

Çağatay Akdoğan 0000-0003-0147-6468

Ayşe Akyol 0000-0002-4039-5823

Proje Numarası 2018/148
Yayımlanma Tarihi 10 Haziran 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 23 Sayı: 1

Kaynak Göster

APA Güdük, T., Akdoğan, Ç., & Akyol, A. (2021). İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA. Trakya Üniversitesi Sosyal Bilimler Dergisi, 23(1), 143-170. https://doi.org/10.26468/trakyasobed.734245
AMA Güdük T, Akdoğan Ç, Akyol A. İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA. Trakya University Journal of Social Science. Haziran 2021;23(1):143-170. doi:10.26468/trakyasobed.734245
Chicago Güdük, Tanju, Çağatay Akdoğan, ve Ayşe Akyol. “İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA”. Trakya Üniversitesi Sosyal Bilimler Dergisi 23, sy. 1 (Haziran 2021): 143-70. https://doi.org/10.26468/trakyasobed.734245.
EndNote Güdük T, Akdoğan Ç, Akyol A (01 Haziran 2021) İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA. Trakya Üniversitesi Sosyal Bilimler Dergisi 23 1 143–170.
IEEE T. Güdük, Ç. Akdoğan, ve A. Akyol, “İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA”, Trakya University Journal of Social Science, c. 23, sy. 1, ss. 143–170, 2021, doi: 10.26468/trakyasobed.734245.
ISNAD Güdük, Tanju vd. “İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA”. Trakya Üniversitesi Sosyal Bilimler Dergisi 23/1 (Haziran 2021), 143-170. https://doi.org/10.26468/trakyasobed.734245.
JAMA Güdük T, Akdoğan Ç, Akyol A. İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA. Trakya University Journal of Social Science. 2021;23:143–170.
MLA Güdük, Tanju vd. “İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA”. Trakya Üniversitesi Sosyal Bilimler Dergisi, c. 23, sy. 1, 2021, ss. 143-70, doi:10.26468/trakyasobed.734245.
Vancouver Güdük T, Akdoğan Ç, Akyol A. İÇSEL MARKALAMANIN MARKA VATANDAŞLIK DAVRANIŞI VE İŞTE KALMA NİYETİ ÜZERİNE ETKİLERİ: HİZMET SEKTÖRÜNDE BİR ARAŞTIRMA. Trakya University Journal of Social Science. 2021;23(1):143-70.
Resim

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