Araştırma Makalesi
BibTex RIS Kaynak Göster

The Impact of Air Cargo Services on the Overall and Marketing Performance of Companies

Yıl 2023, Cilt: 25 Sayı: 2, 637 - 654, 24.06.2023

Öz

Air cargo services are an effective and important solution partner for manufacturers and customers in the international trade system. In addition, the air cargo industry also shows direct, indirect, triggering, and catalytic effects on other industries in the economic development of countries. For air cargo services and services to be able to reveal the expected outputs, develop and maintain their economic value, these channels must be available and in demand by companies. Therefore, there is a relationship between the air cargo industry and the performance of companies in both demand and supply direction. It has been observed that there are a lot of empirical and theoretical studies on the air cargo industry in the literature, but there are few studies that are approaching it specifically on a company-by-company basis. In this context, in this study, which was prepared to reveal the effect and role of air cargo services and services on the company's performance, interviews were conducted with 30 companies operating in Konya province and using air cargo services regularly during November 2021. As a result of the research, it was determined that the use of air cargo services has a positive effect and role on the overall performance, marketing performance, logistics competence value, operations management strategy and perceived satisfaction of the participating companies.

Kaynakça

  • Air Cargo News, (2021). Air Freight rates expected to remain elevated in 2021 (08.01.2021), https://www.aircargonews.net/business/airfreight-rates-expected-to-remain-elevated-in-2021/, E.T. 29.10.2021
  • Amaruchkul, K. and Lorchirachoonkul, V. (2011). Air-cargo capacity allocation for multiple freight forwarders. Transportation Research Part E Logistics and Transportation Review, 47(1), 30-40.
  • Asch, T. V. at all. (2019). Air Cargo And Airport Competitiveness, Journal of Air Transport Studies, 10(2), 1-27.
  • ATAG (2005), The Economic & Social Benefits of Air Transport, https://www.icao.int/meetings/wrdss2011/documents/jointworkshop2005/atag_socialbenefitsairtransport.pdf, E.T. 29.10.2021
  • Beifert, A. (2015). Air Cargo Development in The Regional Airports of The Baltic Sea Region Through Road Feeder Services, Transport and Telecommunication, 16(2), 107–116.
  • Boeing, (2018). World air cargo forecast 2016–2017, Boeing World Air Cargo Forecast Team, Seattle, Washington.
  • Boffinger, H. (2009). Freight Transport For Development Toolkit: Air Freight, The World Bank, Washington.
  • Britton, E., Cooper, A. and Tinsley, D. (2005). The Economic Catalytic Effects of Air Transport in Europe, Association for European Transport and Contributor, EEC/SEE/2005/004.
  • Chang, Y. and Y. Chang, Y. (2009). Air Cargo Expansion And Economic Growth: Finding The Empirical Link, Journal of Air Transport Management, (15), 264-265.
  • Cheng, Y. H. and Yeh, C. Y. (2007). Core Competencies and Sustainable Competitive Advantage in Air-Cargo Forwarding: Evidence from Taiwan, Transportation Journal, 46(3), 5-21.
  • Copenhagen Economics, (2012). Airport competition in Europe, https://www.copenhageneconomics.com/dyn/resources/Publication/publicationPDF/5/195/0/Copenhagen%20Economics%20Study%20-%20Airport%20Competition%20in%20Europe.pdf, E.T. 25.10.2021
  • CRS, (2020). Global economic effects of covıd-19, (17.08.2020), Congressional Research Service, https://fas.org/sgp/crs/row/R46270.pdf, E.T. 25.10.2021
  • Escolano, C. L., Alonso, D. C. and Campos, A. P. (2018).The Air Freight Transport at Spanish Airports: Towards Selective Concentration and Internationalization, Revista de Estudios Andaluces (REA), (38), 224-227.
  • Feng, O., Shyr, Y. and Lee, Y. L. (2012). Modeling Pricing And Scheduling Strategies For Air Cargo Carriers As Non-Cooperative Games, Jurnal of Marine Science and Technology, 20(2), 216-222.
  • Graham, A. (2014). Managing Airports - An İnternational Perspective, 4th ed. Abingdon: Routledge.
  • Hu, Y. C., Lee, P. C., Chuang, Y. S. and Chiu, Y. J. (2018). Improving the Sustainable Competitiveness of Service Quality within Air Cargo Terminals, Sustainability, (10), 1-15.
  • IATA, (2020a). 20 Year Passenger Forecast, https://www.iata.org/en/publications/store/20-year-passenger-forecast/, E.T. 29.10.2021
  • IATA, (2020b). World Air Transport Statistics, https://www.iata.org/en/publications/store/world-air-transport-statistics/, E.T. 29.10.2021
  • ICAO, (2019). Presentation of 2018 Air Transport Statistical Results, https://www.icao.int/annual-report-2018/Documents/Annual.Report.2018_Air%20Transport%20Statistics.pdf, E.T. 25.10.2021
  • INTRADO, (2020), Global Air Cargo Industry, https://www.globenewswire.com/news-release/2020/08/25/2083629/0/en/Global-Air-Cargo-Industry.html, E.T. 25.10.2021
  • Kasarda, J. D. and J. D. Green (2005). Air Cargo As An Economic Development Engine, Journal of Air Transport Management, (11), 459-462.
  • Kiso, F. and Deljanin, A. (2009). Air Freight and Logistics Services, Promet-Traffic&Transportation, 21(4), 291-298.
  • Kupfer, F., Meersman, H., Onghena, E. and Van de Voorde, E. (2017. The Underlying Drivers And Future Development Of Air Cargo, Air Transporting Management. 61, 6-14.
  • Liu, F. and Mikuriya, K. (2017). Moving Air Cargo Globally Air Cargo and Mail Secure Supply Chain and Facilitation Guidelines, ICAO Security & Facilitation.
  • Lu, C. S. and Yang, C. C. (2009). Logistics Service Capabilities and Firm Performance of International Distribution Center Operators, The Service Industries Journal, 30(2), 281–298.
  • NTIS, (1982). “An overview of the air cargo system”, OTA Advanced Air Transport Technology Assessment Advisory Panel. January 1982, Washington.
  • Park, Y., Choi, J. K. and Zhang, A. (2009). Evaluating Competitiveness Of Air Cargo Express Services. Transportation Research Part E: Logistics and Transportation Review, 45(2), 321–334.
  • R&M, (2020). Global Air Freight Industry (2020 to 2025) - Growth, Trends, and Forecast, Research And Markets, https://www.globenewswire.com/news-release/2020/07/06/2057758/0/en/Global-Air-Freight-Industry-2020-to-2025-Growth-Trends-and-Forecast.html, E.T. 25.10.2021
  • Statista, (2020). Market size of the cargo airline industry worldwide from 2015 to 2020, https://www.statista.com/statistics/1110351/market-size-cargo-airline-industry-worldwide/, E.T. 25.10.2021
  • Thomas R., Leinbach and Bowen, J. T. (2004). Air cargo services and the electronics industry in Southeast Asia, Journal of Economic Geography, 4, 299-321.
  • Wenzel, D. (2015). Air cargo market – assessments and forecasts, Sector Research Aviation, NORD/LB Special Cargo.
  • World Bank (2019). Air Freight: A Market Study with Implications for Landlocked Countries, https://www.worldbank.org/en/topic/transport/publication/air-freight-study, E.T. 29.10.2021
  • World Bank, (2009). Air Freight: A Market Study with Implications for Landlocked Countries, Transport Papers, Washington.
  • Zhang and Zhang, (2020). A Model Of Air Cargo Liberalization: Passenger Versus All-Cargo Carriers, Transportation Research Part E: Logistics and Transportation Review, 38(3-4), 175-191.

Hava Kargo Servis ve Hizmetlerinin Firmaların Genel ve Pazarlama Performansı Üzerindeki Etkisi

Yıl 2023, Cilt: 25 Sayı: 2, 637 - 654, 24.06.2023

Öz

Hava kargo hizmetleri, uluslararası ticaret sisteminde üreticiler ve müşteriler için etkili ve önemli bir çözüm ortağı durumundadır. Ayrıca ülkelerin ekonomik gelişmelerinde de hava kargo endüstrisi, diğer endüstriler üzerinde de doğrudan, dolaylı, tetikleyici ve katalitik etkiler göstermektedir. Hava kargo servis ve hizmetlerinin beklenen çıktıları ortaya koyabilmesi, gelişmesi ve ekonomik değerini sürdürülebilmesi için bu kanalların firmalar tarafından kullanılabilir olması ve talep görmesi gerekmektedir. Dolayısıyla hava kargo endüstrisi ile firmaların performansları arasında hem talep hem de arz yönlü birbirine bağlı bir ilişki vardır. Literatürde hava kargo endüstrisi konu alan çok sayıda ampirik ve kuramsal çalışmaların olduğu ancak spesifik olarak firma bazında yaklaşan az sayıda çalışma bulunduğu görülmüştür. Bu kapsamda hava kargo servis ve hizmetlerinin firma performansı üzerindeki etkisi ve rolünü ortaya koyabilmek amacıyla hazırlanan bu araştırmada Konya ilinde faaliyet gösteren ve hava kargo hizmetlerini düzenli olarak kullanan 30 firma ile Kasım 2021 döneminde görüşmeler yapılmıştır. Araştırma sonucunda hava kargo hizmetleri kullanımının katılımcı firmaların genel performansı, pazarlama performansı, lojistik yetkinlik değeri, operasyon yönetimi stratejisi ve algılanan memnuniyeti üzerinde olumlu etkileri ve rolünün olduğu tespit edilmiştir.

Kaynakça

  • Air Cargo News, (2021). Air Freight rates expected to remain elevated in 2021 (08.01.2021), https://www.aircargonews.net/business/airfreight-rates-expected-to-remain-elevated-in-2021/, E.T. 29.10.2021
  • Amaruchkul, K. and Lorchirachoonkul, V. (2011). Air-cargo capacity allocation for multiple freight forwarders. Transportation Research Part E Logistics and Transportation Review, 47(1), 30-40.
  • Asch, T. V. at all. (2019). Air Cargo And Airport Competitiveness, Journal of Air Transport Studies, 10(2), 1-27.
  • ATAG (2005), The Economic & Social Benefits of Air Transport, https://www.icao.int/meetings/wrdss2011/documents/jointworkshop2005/atag_socialbenefitsairtransport.pdf, E.T. 29.10.2021
  • Beifert, A. (2015). Air Cargo Development in The Regional Airports of The Baltic Sea Region Through Road Feeder Services, Transport and Telecommunication, 16(2), 107–116.
  • Boeing, (2018). World air cargo forecast 2016–2017, Boeing World Air Cargo Forecast Team, Seattle, Washington.
  • Boffinger, H. (2009). Freight Transport For Development Toolkit: Air Freight, The World Bank, Washington.
  • Britton, E., Cooper, A. and Tinsley, D. (2005). The Economic Catalytic Effects of Air Transport in Europe, Association for European Transport and Contributor, EEC/SEE/2005/004.
  • Chang, Y. and Y. Chang, Y. (2009). Air Cargo Expansion And Economic Growth: Finding The Empirical Link, Journal of Air Transport Management, (15), 264-265.
  • Cheng, Y. H. and Yeh, C. Y. (2007). Core Competencies and Sustainable Competitive Advantage in Air-Cargo Forwarding: Evidence from Taiwan, Transportation Journal, 46(3), 5-21.
  • Copenhagen Economics, (2012). Airport competition in Europe, https://www.copenhageneconomics.com/dyn/resources/Publication/publicationPDF/5/195/0/Copenhagen%20Economics%20Study%20-%20Airport%20Competition%20in%20Europe.pdf, E.T. 25.10.2021
  • CRS, (2020). Global economic effects of covıd-19, (17.08.2020), Congressional Research Service, https://fas.org/sgp/crs/row/R46270.pdf, E.T. 25.10.2021
  • Escolano, C. L., Alonso, D. C. and Campos, A. P. (2018).The Air Freight Transport at Spanish Airports: Towards Selective Concentration and Internationalization, Revista de Estudios Andaluces (REA), (38), 224-227.
  • Feng, O., Shyr, Y. and Lee, Y. L. (2012). Modeling Pricing And Scheduling Strategies For Air Cargo Carriers As Non-Cooperative Games, Jurnal of Marine Science and Technology, 20(2), 216-222.
  • Graham, A. (2014). Managing Airports - An İnternational Perspective, 4th ed. Abingdon: Routledge.
  • Hu, Y. C., Lee, P. C., Chuang, Y. S. and Chiu, Y. J. (2018). Improving the Sustainable Competitiveness of Service Quality within Air Cargo Terminals, Sustainability, (10), 1-15.
  • IATA, (2020a). 20 Year Passenger Forecast, https://www.iata.org/en/publications/store/20-year-passenger-forecast/, E.T. 29.10.2021
  • IATA, (2020b). World Air Transport Statistics, https://www.iata.org/en/publications/store/world-air-transport-statistics/, E.T. 29.10.2021
  • ICAO, (2019). Presentation of 2018 Air Transport Statistical Results, https://www.icao.int/annual-report-2018/Documents/Annual.Report.2018_Air%20Transport%20Statistics.pdf, E.T. 25.10.2021
  • INTRADO, (2020), Global Air Cargo Industry, https://www.globenewswire.com/news-release/2020/08/25/2083629/0/en/Global-Air-Cargo-Industry.html, E.T. 25.10.2021
  • Kasarda, J. D. and J. D. Green (2005). Air Cargo As An Economic Development Engine, Journal of Air Transport Management, (11), 459-462.
  • Kiso, F. and Deljanin, A. (2009). Air Freight and Logistics Services, Promet-Traffic&Transportation, 21(4), 291-298.
  • Kupfer, F., Meersman, H., Onghena, E. and Van de Voorde, E. (2017. The Underlying Drivers And Future Development Of Air Cargo, Air Transporting Management. 61, 6-14.
  • Liu, F. and Mikuriya, K. (2017). Moving Air Cargo Globally Air Cargo and Mail Secure Supply Chain and Facilitation Guidelines, ICAO Security & Facilitation.
  • Lu, C. S. and Yang, C. C. (2009). Logistics Service Capabilities and Firm Performance of International Distribution Center Operators, The Service Industries Journal, 30(2), 281–298.
  • NTIS, (1982). “An overview of the air cargo system”, OTA Advanced Air Transport Technology Assessment Advisory Panel. January 1982, Washington.
  • Park, Y., Choi, J. K. and Zhang, A. (2009). Evaluating Competitiveness Of Air Cargo Express Services. Transportation Research Part E: Logistics and Transportation Review, 45(2), 321–334.
  • R&M, (2020). Global Air Freight Industry (2020 to 2025) - Growth, Trends, and Forecast, Research And Markets, https://www.globenewswire.com/news-release/2020/07/06/2057758/0/en/Global-Air-Freight-Industry-2020-to-2025-Growth-Trends-and-Forecast.html, E.T. 25.10.2021
  • Statista, (2020). Market size of the cargo airline industry worldwide from 2015 to 2020, https://www.statista.com/statistics/1110351/market-size-cargo-airline-industry-worldwide/, E.T. 25.10.2021
  • Thomas R., Leinbach and Bowen, J. T. (2004). Air cargo services and the electronics industry in Southeast Asia, Journal of Economic Geography, 4, 299-321.
  • Wenzel, D. (2015). Air cargo market – assessments and forecasts, Sector Research Aviation, NORD/LB Special Cargo.
  • World Bank (2019). Air Freight: A Market Study with Implications for Landlocked Countries, https://www.worldbank.org/en/topic/transport/publication/air-freight-study, E.T. 29.10.2021
  • World Bank, (2009). Air Freight: A Market Study with Implications for Landlocked Countries, Transport Papers, Washington.
  • Zhang and Zhang, (2020). A Model Of Air Cargo Liberalization: Passenger Versus All-Cargo Carriers, Transportation Research Part E: Logistics and Transportation Review, 38(3-4), 175-191.
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Hizmet Pazarlaması
Bölüm İktisadi ve İdari Bilimler
Yazarlar

Emre Nalçacıgil 0000-0001-9834-7472

Yayımlanma Tarihi 24 Haziran 2023
Gönderilme Tarihi 18 Ocak 2022
Yayımlandığı Sayı Yıl 2023 Cilt: 25 Sayı: 2

Kaynak Göster

APA Nalçacıgil, E. (2023). Hava Kargo Servis ve Hizmetlerinin Firmaların Genel ve Pazarlama Performansı Üzerindeki Etkisi. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, 25(2), 637-654.