The current research aimed to search the impacts of restaurant attributes on satisfaction, and the impacts of satisfaction on storytelling in restaurants. The data was obtained from 226 academicians and administrators of 8 universities which were both public and private in Gaziantep, Hatay, Şanlıurfa, and Adana provinces of Turkey. The results revealed that food attributes, employees, and physical environment positively affect customer satisfaction. The results also revealed that satisfaction is a significant determinant of storytelling intention.
Restaurant attributes Customer satisfaction Storytelling Turkey
Birincil Dil | İngilizce |
---|---|
Konular | Turizm (Diğer) |
Bölüm | Araştırma Makalesi |
Yazarlar | |
Yayımlanma Tarihi | 6 Aralık 2022 |
Gönderilme Tarihi | 22 Nisan 2021 |
Yayımlandığı Sayı | Yıl 2022 Cilt: 10 Sayı: 4 |