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The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food

Year 2023, Volume: 9 Issue: 1, 50 - 61, 21.11.2023
https://doi.org/10.26650/jot.2023.9.1.1317899

Abstract

Since local food is considered essential to attract tourists to a destination, we focused on a number of negative and positive factors influencing the local food purchasing decision. In this context, the purpose of this study is to determine the effect of food neophobia, variety seeking and food consumption motivation on the intention to purchase local food through quantitative research. The data were obtained from 655 international tourists visiting Istanbul between May-August 2021 through a face-to-face survey and analyzed using Structural Equation Modeling (SEM), which validates the use of partial least squares (PLS). The results indicate that food neophobia, variety seeking, and food consumption motivation have a significant effect on the intention to purchase local food. Consequently, theoretical and practical recommendations were presented in line with the findings.

References

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Year 2023, Volume: 9 Issue: 1, 50 - 61, 21.11.2023
https://doi.org/10.26650/jot.2023.9.1.1317899

Abstract

References

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There are 106 citations in total.

Details

Primary Language English
Subjects Human Geography (Other)
Journal Section Articles
Authors

Hilal Gündoğan 0000-0001-5395-7912

H. Bahadır Akın 0000-0003-1352-6338

Publication Date November 21, 2023
Submission Date June 21, 2023
Published in Issue Year 2023 Volume: 9 Issue: 1

Cite

APA Gündoğan, H., & Akın, H. B. (2023). The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology, 9(1), 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899
AMA Gündoğan H, Akın HB. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology. November 2023;9(1):50-61. doi:10.26650/jot.2023.9.1.1317899
Chicago Gündoğan, Hilal, and H. Bahadır Akın. “The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food”. Journal of Tourismology 9, no. 1 (November 2023): 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899.
EndNote Gündoğan H, Akın HB (November 1, 2023) The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology 9 1 50–61.
IEEE H. Gündoğan and H. B. Akın, “The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food”, Journal of Tourismology, vol. 9, no. 1, pp. 50–61, 2023, doi: 10.26650/jot.2023.9.1.1317899.
ISNAD Gündoğan, Hilal - Akın, H. Bahadır. “The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food”. Journal of Tourismology 9/1 (November 2023), 50-61. https://doi.org/10.26650/jot.2023.9.1.1317899.
JAMA Gündoğan H, Akın HB. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology. 2023;9:50–61.
MLA Gündoğan, Hilal and H. Bahadır Akın. “The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food”. Journal of Tourismology, vol. 9, no. 1, 2023, pp. 50-61, doi:10.26650/jot.2023.9.1.1317899.
Vancouver Gündoğan H, Akın HB. The Effect of Food Neophobia, Variety Seeking, and Food Consumption Motivation on Intention to Purchase Local Food. Journal of Tourismology. 2023;9(1):50-61.