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AİLE VE AİLE DIŞI FİRMALARDA YENİ BİR AGRESİF İŞ MODELİ OLARAK GİRİŞİMCİLİK YÖNELİMİ: BİR LİTERATÜR İNCELEMESİ

Year 2023, Volume: 32 Issue: 1, 262 - 279, 27.04.2023
https://doi.org/10.35379/cusosbil.1123931

Abstract

Çalışma, stratejik yönelimleri tanımlamayı ve girişimci yönelim faaliyetleri ile firma performansı arasındaki ilişkiyi incelemeyi amaçlamaktadır. Bu amaçla stratejik yönelim, girişimci yönelim ve firma performansı kavramları literatürdeki araştırmalara dayalı olarak ilgili bölümlerde açıklanmıştır. Çalışmada aile şirketlerinin ve aile dışı şirketlerin girişimci yönelimini firma performansıyla ilişkilendiren uluslararası örnekleri kullanılmıştır. Çalışmanın en önemli sonuçlarından biri, aile şirketlerinin girişimci yöneliminin firma performansı ile zayıf veya hiç ilişkisinin olmadığıdır. Aile şirketleri, aile dışı şirketlere göre girişimci yönelim faaliyetlerine daha az dahil olma eğilimindedir. Bir diğer önemli sonuç ise girişimci yönelimin aile dışı firmaların performansı üzerinde aile firmalarına göre daha olumlu bir etkiye sahip olmasıdır. Bu çalışmanın bilim insanlarına ve yöneticilere yeni bir bakış açısı sunması ve önemli kaynakları tek bir yerde özetlemesi açısından literatüre olumlu katkı yapması muhtemeldir. Çalışma, aile ve aile dışı şirketleri bütüncül bir yaklaşımla sürece dahil ederek girişimci yönelimi ile firma performansı arasındaki ilişkiyi ele almasıyla benzer çalışmalardan ayrılmaktadır. Bu araştırmada ülke, sektör ve büyüklük ayrımı yapılmadan çalışmaya konu örneklemler seçildiğinden kapsam sınırlıdır. Çalışma nitel olduğundan girişimcilik yönelimi ile firma performansı arasındaki ilişki istatistiksel olarak belirlenememiştir.

References

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ENTREPRENEURIAL ORIENTATION AS A NEW AGGRESSIVE BUSINESS MODEL IN THE FAMILY AND NON-FAMILY FIRMS: A LITERATURE REVIEW

Year 2023, Volume: 32 Issue: 1, 262 - 279, 27.04.2023
https://doi.org/10.35379/cusosbil.1123931

Abstract

The study aims to define strategic orientations and examine the relationship between entrepreneurial orientation activities and firm performance. For this purpose, the concepts of strategic orientation, entrepreneurial orientation and firm performance are explained in the relevant sections based on the research in the literature. The study used international examples that associate the entrepreneurial orientation of family and non-family companies with firm performance. One of the most important results of the study is that the entrepreneurial orientation of family firms has a weak or non-existent relationship with firm performance. Family businesses tend to be less involved in entrepreneurial orientation activities than non-family companies. Another important result is that entrepreneurial orientation has a more positive effect on the performance of non-family firms than family firms. This study is likely to positively contribute to the literature by providing a new perspective to scientists and administrators and summarizing important resources in one place. The study differs from similar studies as it deals with the relationship between entrepreneurial orientation and firm performance by including family and non-family companies in the process with a holistic approach. Since the samples subject to the study were selected without making any distinction between country, sector and size in this research, the scope is limited. The relationship between entrepreneurial orientation and firm performance could not be determined statistically since the study is qualitative.

References

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  • Adams, P., Freitas, I. M. B., & Fontana, R. (2019). Strategic orientation, innovation performance and the moderating influence of marketing management. Journal of Business Research, 97, 129-140.
  • Agyapong, A., & Acquaah, M. (2021). Organizational capabilities, business strategic orientation, and performance in family and non-family businesses in a sub-Saharan African Economy. Journal of African Business, 22(3), 411-439.
  • Aloulou, W. J. (2019). Impacts of strategic orientations on new product development and firm performances: Insights from Saudi industrial firms. European Journal of Innovation Management, 22(2), 257-280.
  • Asheq, A. A., Tanchi, K., Kamruzzaman, M., & Karim, M. M. (2021). The impact of e-marketing orientation, technological orientation and learning capacity on online SME performance. Innovative Marketing, 17(3), 168-179.
  • Baker, W.E. & Sinkula, J.M. (1999). The synergistic effect of market orientation and learning orientation on organizational performance. Journal of the Academy of Marketing Science, 27(4), 411-427.
  • Basco, R., Hernández-Perlines, F., & Rodríguez-García, M. (2020). The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain. Journal of Business Research, 113, 409-421.
  • Berrone, P., Duran, P., Gómez-Mejía, L., Heugens, P. P., Kostova, T., & Van Essen, M. (2020). Impact of informal institutions on the prevalence, strategy, and performance of family firms: A meta-analysis. Journal of International Business Studies. Retrieved from https://doi.org/10.1057/s41267-020-00362-6
  • Berthon, P., Hulbert, J.M., & Pitt, L. (2004). Innovation or customer orientation? An empirical investigation. European Journal of Marketing, 38(9-10), 1065-1090.
  • Chrisman, J. J., Chua J. H., & Steier, L. (2003). An introduction to theories of family business. Journal of Business Venturing, 18(4), 441-448.
  • Conduit, J. & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation?. Journal of Business Research, 51(1), 11-24.
  • Cui, L., Fan, D., Guo, F., & Fan, Y. (2018). Explicating the relationship of entrepreneurial orientation and firm performance: Underlying mechanisms in the context of an emerging market. Industrial Marketing Management, 71, 27-40.
  • Diandra, D. & Azmy, A. (2021). How multidimensional approach of entrepreneurial orientation (EO) effect firm performance: A critical review. Jurnal Manajemen Bisnis, 12(1), 30-40.
  • Erdogan, I., Rondi, E. & De Massis, A. (2020). Managing the tradition and innovation paradox in family firms: A family imprinting perspective. Entrepreneurship Theory and Practice, 44(1), 20-54.
  • Ernst, R. A., Gerken, M., Hack, A., & Hülsbeck, M. (2022). Family firms as agents of sustainable development: A normative perspective. Technological Forecasting And Social Change, 174, 1-14.
  • Fındıkçı, İ. (2008). Aile şirketlerinde yönetim ve kurumsallaşma (Management and institutionalization in family-owned firms). (3rd ed.). Istanbul, Turkey: Alfa Publishing.
  • Frank, H., Kessler, A., & Fink, M. (2010). Entrepreneurial orientation and business performance—a replication study. Schmalenbach Business Review, 62(2), 175-198.
  • Fu, J. S. (2020). Understanding the internal and external communicative drivers of organizational innovativeness. Communication Research, 1-28. Retrieved from https://doi.org/10.1177/0093650220981299 Galbreath, J., Lucianetti, L., Thomas, B., & Tisch, D. (2020). Entrepreneurial orientation and firm performance in Italian firms: The moderating role of competitive strategy. International Journal of Entrepreneurial Behavior & Research, 26(4), 629-646.
  • Garcés-Galdeano, L., Larraza-Kintana, M., García-Olaverri, C., & Makri, M. (2016). Entrepreneurial orientation in family firms: The moderating role of technological intensity and performance. International Entrepreneurship and Management Journal, 12(1), 27-45.
  • Gatignon, H. & Xuereb, J. M. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34(1), 77-90.
  • Gebhardt, G.F., Carpenter, G.S., & Sherry, JR, John F. (2006). Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation, Journal of Marketing, October, 70(4), 37–55.
  • Gersick, K.E., Davis, J. A., Mccollom, H., & Lansberg, I. (1997). Generation to generation: Life cycles of family business. Boston: USA: Harvard Business School Press.
  • Ghalayini, A.M. & Noble, J.S. (1996). The changing basis of performance measurement. International Journal of Operations & Production Management, 16(8), 63-80.
  • Gotteland, D., Shock, J., & Sarin, S. (2020). Strategic orientations, marketing proactivity and firm market performance. Industrial Marketing Management, 91, 610-620.
  • Gupta, V. K. & Gupta, A. (2015). Relationship between entrepreneurial orientation and firm performance in large organizations over time. Journal of International Entrepreneurship, 13(1), 7-27.
  • Hakala, H. (2011). Strategic orientations in management literature: Three approaches to understanding the interaction between market, technology, entrepreneurial and learning orientations. International Journal of Management Reviews, 13(2), 199-217.
  • Harker, M. J. (1999). Relationship marketing defined? An examination of current relationship marketing definitions. Marketing Intelligence and Planning, 17(1), 13–20.
  • Helvacı, M. A. (2002). Performans yönetimi sürecinde performans değerlendirmenin önemi, Journal of Ankara University Faculty of Educational Sciences, 35(1-2), 155-169.
  • Herath, H. A., & Mahmood, R. (2013). Strategic orientation based research model of SME performance for developing countries. Review of Integrative Business and Economics Research, 2(1), 430-440.
  • Hernández-Linares, R. & López-Fernández, M. C. (2018). Entrepreneurial orientation and the family firm: Mapping the field and tracing a path for future research. Family Business Review, 31(3), 318-351.
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Details

Primary Language English
Journal Section Articles
Authors

Özden Altındağ 0000-0003-4341-6519

Gökten Öngel 0000-0002-4165-3601

Publication Date April 27, 2023
Submission Date May 31, 2022
Published in Issue Year 2023 Volume: 32 Issue: 1

Cite

APA Altındağ, Ö., & Öngel, G. (2023). ENTREPRENEURIAL ORIENTATION AS A NEW AGGRESSIVE BUSINESS MODEL IN THE FAMILY AND NON-FAMILY FIRMS: A LITERATURE REVIEW. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 32(1), 262-279. https://doi.org/10.35379/cusosbil.1123931