Research Article
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Year 2022, Volume: 20 Issue: 4, 65 - 78, 28.12.2022
https://doi.org/10.18026/cbayarsos.1070857

Abstract

References

  • Abbes, İ., Hallem, Y., & Taga, N. (2020). Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms. Journal of Retailing and consumer Services.
  • Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European review of social psychology, 11(1), 1-33.
  • Akın, M. (2020). Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması. Uygulamalı Sosyal Bilimler Dergisi, 4(2), 74-88.
  • Amatulli, C., Pino, G., Deangelis, M., & Cascio, R. P. (2018). Understanding purchase determinants of luxury vintage products. Psychology and Marketing , 35 (1).
  • Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude–behavior relationship. Journal of Personality and Social Psychology, 37(6), 913.
  • Bain & Company, (2020) “Eight Themes That Are Rewriting the Future of Luxury Goods”, access: 17.11.2021, https://www.bain.com/tr/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/.
  • Bain & Company, (2021) “The Future of Luxury: Bouncing Back from Covid-19”, access: 17.11.2021, https://www.bain.com/tr/insights/the-future-of-luxury-bouncing-back-from-covid-19/.
  • Bişğin, M. (2015). Marka Kişiliği, Kurumsal Marka İmajı ve Tüketici Kişilik Özellikleri ile Sembolik Tüketim Arasındaki İlişki: Kahve Dünyası Örneği. Dumlupınar Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim İşletme Bilim Dalı Yüksek Lisans Tezi.
  • Chou, S. F., Horng, J. S., Liu, C. H. S., & Lin, J. Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, (55), 102113.
  • Cronbach, L., 1951. Coefficient alpha and the internal structure of tests. Psychomerika. 16.
  • Çakır, İ., & Dedeoğlu, A. Ö. (2020). İkinci el giysi satın alımında algılanan risklerin satın alma niyeti üzerine etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (27), 55-72.
  • Das, M., Habib, M., Saha, V., Jebarajakirthy, C., (2021). Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance. Journal of Retailing and Consumer Services, (61), 102582
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
  • De Barnier, V., Falcy, S., & Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, (19), 623e636.
  • Deniz, E. (2020). Çevrimiçi ikinci-el giyim eşyası satın almaya etki eden faktörlerin incelenmesi. Itobiad: Journal of the Human &Social Science Researches, 9(2), 1487-1519.
  • Dubois, B., & Duquesne, P., 1993. The market forluxurygoods: incomeversus culture. Eur. J. Market. 27 (1), 35–44.
  • Fassnacht, M., & Dahm, J.-M. (2018). TheVeblen effect and (in)conspicuous consumption. Luxury Research Journal, 1(4), 343–371.
  • Franzen, Giep, Reklamın Marka Değerine Etkisi, Çev:F. Yalım, İstanbul, MediaCat, 2002.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39.
  • Gezmişoğlu Şen, D., Telli, G. (2021). İkinci El Çevrimiçi Pazarlarda İlgilenim, Yenilikçilik ve Algılanan Riskin Tüketicilerin Satın Alma Tarzına Etkisi, İşletme Araştırmaları Dergisi, 13 (3), 2587-2606.
  • Ghosh, A., & Varshney, S., 2013. Luxury goods consumption: a conceptual frame work based on literature review. S. Asian J. Manag. 20 (2), 146–159.
  • Guiot, D., & Roux, D. (2010). A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers. Journal of Retailing , 355-371.
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.
  • Hellier, P. K., Geursen, G. M., Carr, R. A. and Rickard, J. A. (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37 (11/12), 1762- 1800.
  • Hennigs, N., Wiedmann, K., P., Behrens, S., Klarmann, C. (2013) “Unleashing The Power Of Luxury: Antecedents of Luxury Brand Perception And Effects On Luxury Brand Strength” Journal of Brand Management, 20(8), 705-715. John, O.P. ve Srıvastava, S. (1999), ''The Big-Five Trait Taxonomy: History'', Measurement and Theoretical Perspectives, in Handbook of Personality: Theory and Research, L.A. Pervin and P. John, (Eds.), New York: Guilford Press, University Of California At Berkeley.
  • Kapferer, J-N., Valette-Florence, P. (2021). Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations. Journal of Business Research, 132, 301-313.
  • Kastanakis, M. N., ve Balabanis, G. (2012). Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior. Journal of Business Reserach, 65(10), 1399-1407.
  • Kastanakis, M. N., & Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67 (10), 2147–2154.
  • Kotler, P., & Keller, K. L., (2006). Marketing Management. Pearson Published. New Jersey.
  • Norman, W.T., (1963), ''Toward an Adequate Taxonomy of Personality Attributes: Replicated Factor Structure in Peer Nomination Personality Ratings'', The Journal of Abnormal and Social Psychology, Vol: 66 (6),574-583.
  • Ma, J., Hong, J., Yoo, B., ve yang, J., (2021) The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study. Journal of Bus., (137), 244–254.
  • Nwankwo, S., Hamelin, N., & Khaled, M., (2014). Consumer values, motivation and purchase intention for luxury goods. J. Retailing Consum. Serv. 21 (5), 735–744.
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation – Conceptualization, scale development, and validation. Journal of Retailing and Consumer Serv. , 19-32.
  • Randall, G., (2005). Markalaştırma, Çev. E. Özsayar, 1. Baskı, İstanbul: Rota Yayıncılık.
  • Reyes-Menendez, A., Palos-Sanchez, P., Saura, J.R., Santos. C.R., (2021). Revisiting the impact of perceived social value on consumer behavior toward luxury brands. European Management Journal, 10101
  • Shankar, A., Jain, S., (2021). Factors affecting luxury consumers’ webrooming intention: a moderated-mediation approach. J. RetailingConsum. Serv. (58), 102306.
  • Sihvonen, J., ve Turunen, L. L. M. (2016). As good as new–valuing fashion brands in the online second-hand markets. Journal of Product & Brand Management, 25(3), 285- 295.
  • Srinivasan, S.R., (2015). Impact of education on purchase behaviour of luxury brands. Bus. Manag. Rev. (5), 66–80.
  • Statista, (2020). https://www.statista.com/statistics/1063328/willingness-to-purchase-second-hand-luxury-goods-worldwide/. (Erişim tarihi: 25/09/2021).
  • Steffen, A. (2016). Second-hand consumption as a lifestyle choice. https://doi.org/10.15501/978-3-86336-918-7_16.
  • Telli, G., Aydın, S., & Gezmişoğlu Şen, D. (2021). COVID-19 Sürecinde Çevrimiçi İkinci El Ürün AlışverişineYönelik Tutum ve Satın Alma Niyeti Üzerine Bir Araştırma. Journal of Aksaray University Faculty of Economics and Administrative Sciences, 13 (2), 11-22.
  • Turunen, L. L., Cervellon, M.-C., & Carey, L. D. (2019). Selling Second-hand Luxury: Empowerment and Enactment of Social Roles. Journal of Business Research,(116),474-481.
  • Turunen, L. L., & Leipamaa-Leskinen, H. (2015). Pre-loved luxury: Identifying the meaning of second-hand luxury possessions. Journal of Product &Brand Management, 24(1), 57-65.
  • Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, (11), 484e506.
  • Wiedmann, K., Hennigs, N., Siebels, A., (2009). Value-Based Segmentation of Luxury Consumption Behavior, Psychology & Marketing, Vol.26(7):625–651.
  • Zeithalm, Valarie A., (1988), Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, Cilt: 52, Sayı: 3, s.2-22

The Effect of Brand Perception on Luxurious Purchase Intention: Comparison of First and Second Hand

Year 2022, Volume: 20 Issue: 4, 65 - 78, 28.12.2022
https://doi.org/10.18026/cbayarsos.1070857

Abstract

With consumer behaviours changing, new notions of luxury appear to be emerging. Given that there is a luxury option that suits everyone, the need to focus on how consumers perceive the luxury brand is emerging. Therefore, this study focuses on the effects of consumers' perception of luxury brands on their intention to buy luxury products. The online survey method reached 426 respondents. Data were examined with SPSS Amos 24. Consumers buying first-hand and second-hand luxury products have been benchmarked. Consumers buying first-hand luxury items, according to the study's conclusion; a meaningful relationship has been identified between general luxury brand perception, intention to buy luxury products, financial brand perception and social brand perception. No similar effect has been seen with functional brand perception. When looking at consumers buying second-hand luxury products, there has been no similar effect between functional, financial and luxury intention to purchase, although there has been a significant association between general luxury brand perception and social brand perception.

References

  • Abbes, İ., Hallem, Y., & Taga, N. (2020). Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms. Journal of Retailing and consumer Services.
  • Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European review of social psychology, 11(1), 1-33.
  • Akın, M. (2020). Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması. Uygulamalı Sosyal Bilimler Dergisi, 4(2), 74-88.
  • Amatulli, C., Pino, G., Deangelis, M., & Cascio, R. P. (2018). Understanding purchase determinants of luxury vintage products. Psychology and Marketing , 35 (1).
  • Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude–behavior relationship. Journal of Personality and Social Psychology, 37(6), 913.
  • Bain & Company, (2020) “Eight Themes That Are Rewriting the Future of Luxury Goods”, access: 17.11.2021, https://www.bain.com/tr/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/.
  • Bain & Company, (2021) “The Future of Luxury: Bouncing Back from Covid-19”, access: 17.11.2021, https://www.bain.com/tr/insights/the-future-of-luxury-bouncing-back-from-covid-19/.
  • Bişğin, M. (2015). Marka Kişiliği, Kurumsal Marka İmajı ve Tüketici Kişilik Özellikleri ile Sembolik Tüketim Arasındaki İlişki: Kahve Dünyası Örneği. Dumlupınar Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim İşletme Bilim Dalı Yüksek Lisans Tezi.
  • Chou, S. F., Horng, J. S., Liu, C. H. S., & Lin, J. Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, (55), 102113.
  • Cronbach, L., 1951. Coefficient alpha and the internal structure of tests. Psychomerika. 16.
  • Çakır, İ., & Dedeoğlu, A. Ö. (2020). İkinci el giysi satın alımında algılanan risklerin satın alma niyeti üzerine etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (27), 55-72.
  • Das, M., Habib, M., Saha, V., Jebarajakirthy, C., (2021). Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance. Journal of Retailing and Consumer Services, (61), 102582
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
  • De Barnier, V., Falcy, S., & Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, (19), 623e636.
  • Deniz, E. (2020). Çevrimiçi ikinci-el giyim eşyası satın almaya etki eden faktörlerin incelenmesi. Itobiad: Journal of the Human &Social Science Researches, 9(2), 1487-1519.
  • Dubois, B., & Duquesne, P., 1993. The market forluxurygoods: incomeversus culture. Eur. J. Market. 27 (1), 35–44.
  • Fassnacht, M., & Dahm, J.-M. (2018). TheVeblen effect and (in)conspicuous consumption. Luxury Research Journal, 1(4), 343–371.
  • Franzen, Giep, Reklamın Marka Değerine Etkisi, Çev:F. Yalım, İstanbul, MediaCat, 2002.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39.
  • Gezmişoğlu Şen, D., Telli, G. (2021). İkinci El Çevrimiçi Pazarlarda İlgilenim, Yenilikçilik ve Algılanan Riskin Tüketicilerin Satın Alma Tarzına Etkisi, İşletme Araştırmaları Dergisi, 13 (3), 2587-2606.
  • Ghosh, A., & Varshney, S., 2013. Luxury goods consumption: a conceptual frame work based on literature review. S. Asian J. Manag. 20 (2), 146–159.
  • Guiot, D., & Roux, D. (2010). A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers. Journal of Retailing , 355-371.
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.
  • Hellier, P. K., Geursen, G. M., Carr, R. A. and Rickard, J. A. (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37 (11/12), 1762- 1800.
  • Hennigs, N., Wiedmann, K., P., Behrens, S., Klarmann, C. (2013) “Unleashing The Power Of Luxury: Antecedents of Luxury Brand Perception And Effects On Luxury Brand Strength” Journal of Brand Management, 20(8), 705-715. John, O.P. ve Srıvastava, S. (1999), ''The Big-Five Trait Taxonomy: History'', Measurement and Theoretical Perspectives, in Handbook of Personality: Theory and Research, L.A. Pervin and P. John, (Eds.), New York: Guilford Press, University Of California At Berkeley.
  • Kapferer, J-N., Valette-Florence, P. (2021). Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations. Journal of Business Research, 132, 301-313.
  • Kastanakis, M. N., ve Balabanis, G. (2012). Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior. Journal of Business Reserach, 65(10), 1399-1407.
  • Kastanakis, M. N., & Balabanis, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences’ perspective. Journal of Business Research, 67 (10), 2147–2154.
  • Kotler, P., & Keller, K. L., (2006). Marketing Management. Pearson Published. New Jersey.
  • Norman, W.T., (1963), ''Toward an Adequate Taxonomy of Personality Attributes: Replicated Factor Structure in Peer Nomination Personality Ratings'', The Journal of Abnormal and Social Psychology, Vol: 66 (6),574-583.
  • Ma, J., Hong, J., Yoo, B., ve yang, J., (2021) The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study. Journal of Bus., (137), 244–254.
  • Nwankwo, S., Hamelin, N., & Khaled, M., (2014). Consumer values, motivation and purchase intention for luxury goods. J. Retailing Consum. Serv. 21 (5), 735–744.
  • Padmavathy, C., Swapana, M., & Paul, J. (2019). Online second-hand shopping motivation – Conceptualization, scale development, and validation. Journal of Retailing and Consumer Serv. , 19-32.
  • Randall, G., (2005). Markalaştırma, Çev. E. Özsayar, 1. Baskı, İstanbul: Rota Yayıncılık.
  • Reyes-Menendez, A., Palos-Sanchez, P., Saura, J.R., Santos. C.R., (2021). Revisiting the impact of perceived social value on consumer behavior toward luxury brands. European Management Journal, 10101
  • Shankar, A., Jain, S., (2021). Factors affecting luxury consumers’ webrooming intention: a moderated-mediation approach. J. RetailingConsum. Serv. (58), 102306.
  • Sihvonen, J., ve Turunen, L. L. M. (2016). As good as new–valuing fashion brands in the online second-hand markets. Journal of Product & Brand Management, 25(3), 285- 295.
  • Srinivasan, S.R., (2015). Impact of education on purchase behaviour of luxury brands. Bus. Manag. Rev. (5), 66–80.
  • Statista, (2020). https://www.statista.com/statistics/1063328/willingness-to-purchase-second-hand-luxury-goods-worldwide/. (Erişim tarihi: 25/09/2021).
  • Steffen, A. (2016). Second-hand consumption as a lifestyle choice. https://doi.org/10.15501/978-3-86336-918-7_16.
  • Telli, G., Aydın, S., & Gezmişoğlu Şen, D. (2021). COVID-19 Sürecinde Çevrimiçi İkinci El Ürün AlışverişineYönelik Tutum ve Satın Alma Niyeti Üzerine Bir Araştırma. Journal of Aksaray University Faculty of Economics and Administrative Sciences, 13 (2), 11-22.
  • Turunen, L. L., Cervellon, M.-C., & Carey, L. D. (2019). Selling Second-hand Luxury: Empowerment and Enactment of Social Roles. Journal of Business Research,(116),474-481.
  • Turunen, L. L., & Leipamaa-Leskinen, H. (2015). Pre-loved luxury: Identifying the meaning of second-hand luxury possessions. Journal of Product &Brand Management, 24(1), 57-65.
  • Vigneron, F., & Johnson, L. W. (2004). Measuring perceptions of brand luxury. Journal of Brand Management, (11), 484e506.
  • Wiedmann, K., Hennigs, N., Siebels, A., (2009). Value-Based Segmentation of Luxury Consumption Behavior, Psychology & Marketing, Vol.26(7):625–651.
  • Zeithalm, Valarie A., (1988), Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence, Journal of Marketing, Cilt: 52, Sayı: 3, s.2-22

Marka Algısının Lüks Ürün Satın Alma Niyeti Üzerine Etkisi: Birinci El ve İkinci El Karşılaştırması

Year 2022, Volume: 20 Issue: 4, 65 - 78, 28.12.2022
https://doi.org/10.18026/cbayarsos.1070857

Abstract

Tüketici davranışlarının değişmesiyle birlikte lüks ile ilgili yeni kavramların ortaya çıktığı görülmektedir. Herkese uygun bir lüks seçeneğinin olduğu düşünülecek olursa, tüketicilerin lüks markayı nasıl algıladığı üzerinde de durulması gerekliliği ortaya çıkmaktadır. Bu nedenle, bu çalışmada tüketicilerin lüks marka algısının lüks ürün satın alma niyetine etkileri üzerinde durulmaktadır. Çevrimiçi anket yöntemiyle 426 katılımcıya ulaşılmıştır. Toplanan veri SPSS Amos 24 ile incelenmiştir. Birinci el ve ikinci el lüks ürün satın alan tüketiciler kıyaslanmıştır. Araştırmanın sonucuna göre birinci el lüks ürün satın alan tüketicilerin genel lüks marka algısı, lüks ürün satın alma niyeti, finansal marka algısı ve sosyal marka algısı arasında anlamlı bir ilişki tespit edilmiştir. Fonksiyonel marka algısı ile benzer bir etki görülmemiştir. İkinci el lüks ürün satın alan tüketicilere bakıldığında ise genel lüks marka algısı ile sosyal marka algısı arasında anlamlı bir ilişki tespit edilmesine rağmen fonksiyonel, finansal ve lüks ürün satın alma niyeti arasında benzer etkiye rastlanılmamıştır.

References

  • Abbes, İ., Hallem, Y., & Taga, N. (2020). Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms. Journal of Retailing and consumer Services.
  • Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European review of social psychology, 11(1), 1-33.
  • Akın, M. (2020). Çevrimiçi ikinci el alışveriş motivasyonları: ölçek uyarlama çalışması. Uygulamalı Sosyal Bilimler Dergisi, 4(2), 74-88.
  • Amatulli, C., Pino, G., Deangelis, M., & Cascio, R. P. (2018). Understanding purchase determinants of luxury vintage products. Psychology and Marketing , 35 (1).
  • Bagozzi, R. P., & Burnkrant, R. E. (1979). Attitude organization and the attitude–behavior relationship. Journal of Personality and Social Psychology, 37(6), 913.
  • Bain & Company, (2020) “Eight Themes That Are Rewriting the Future of Luxury Goods”, access: 17.11.2021, https://www.bain.com/tr/insights/eight-themes-that-are-rewriting-the-future-of-luxury-goods/.
  • Bain & Company, (2021) “The Future of Luxury: Bouncing Back from Covid-19”, access: 17.11.2021, https://www.bain.com/tr/insights/the-future-of-luxury-bouncing-back-from-covid-19/.
  • Bişğin, M. (2015). Marka Kişiliği, Kurumsal Marka İmajı ve Tüketici Kişilik Özellikleri ile Sembolik Tüketim Arasındaki İlişki: Kahve Dünyası Örneği. Dumlupınar Üniversitesi Sosyal Bilimler Enstitüsü İşletme Anabilim İşletme Bilim Dalı Yüksek Lisans Tezi.
  • Chou, S. F., Horng, J. S., Liu, C. H. S., & Lin, J. Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, (55), 102113.
  • Cronbach, L., 1951. Coefficient alpha and the internal structure of tests. Psychomerika. 16.
  • Çakır, İ., & Dedeoğlu, A. Ö. (2020). İkinci el giysi satın alımında algılanan risklerin satın alma niyeti üzerine etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (27), 55-72.
  • Das, M., Habib, M., Saha, V., Jebarajakirthy, C., (2021). Bandwagon vs snob luxuries: Targeting consumers based on uniqueness dominance. Journal of Retailing and Consumer Services, (61), 102582
  • Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340.
  • De Barnier, V., Falcy, S., & Valette-Florence, P. (2012). Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands. Journal of Brand Management, (19), 623e636.
  • Deniz, E. (2020). Çevrimiçi ikinci-el giyim eşyası satın almaya etki eden faktörlerin incelenmesi. Itobiad: Journal of the Human &Social Science Researches, 9(2), 1487-1519.
  • Dubois, B., & Duquesne, P., 1993. The market forluxurygoods: incomeversus culture. Eur. J. Market. 27 (1), 35–44.
  • Fassnacht, M., & Dahm, J.-M. (2018). TheVeblen effect and (in)conspicuous consumption. Luxury Research Journal, 1(4), 343–371.
  • Franzen, Giep, Reklamın Marka Değerine Etkisi, Çev:F. Yalım, İstanbul, MediaCat, 2002.
  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39.
  • Gezmişoğlu Şen, D., Telli, G. (2021). İkinci El Çevrimiçi Pazarlarda İlgilenim, Yenilikçilik ve Algılanan Riskin Tüketicilerin Satın Alma Tarzına Etkisi, İşletme Araştırmaları Dergisi, 13 (3), 2587-2606.
  • Ghosh, A., & Varshney, S., 2013. Luxury goods consumption: a conceptual frame work based on literature review. S. Asian J. Manag. 20 (2), 146–159.
  • Guiot, D., & Roux, D. (2010). A Second-hand Shoppers’ Motivation Scale: Antecedents, Consequences, and Implications for Retailers. Journal of Retailing , 355-371.
  • Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling. Thousand Oaks: Sage.
  • Hellier, P. K., Geursen, G. M., Carr, R. A. and Rickard, J. A. (2003), “Customer Repurchase Intention: A General Structural Equation Model”, European Journal of Marketing, 37 (11/12), 1762- 1800.
  • Hennigs, N., Wiedmann, K., P., Behrens, S., Klarmann, C. (2013) “Unleashing The Power Of Luxury: Antecedents of Luxury Brand Perception And Effects On Luxury Brand Strength” Journal of Brand Management, 20(8), 705-715. John, O.P. ve Srıvastava, S. (1999), ''The Big-Five Trait Taxonomy: History'', Measurement and Theoretical Perspectives, in Handbook of Personality: Theory and Research, L.A. Pervin and P. John, (Eds.), New York: Guilford Press, University Of California At Berkeley.
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There are 46 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Sahure Gonca Telli 0000-0002-8238-3185

Ahmet Çilingirtürk 0000-0001-8677-7969

Didem Gezmişoğlu Şen 0000-0002-3043-1114

Publication Date December 28, 2022
Published in Issue Year 2022 Volume: 20 Issue: 4

Cite

APA Telli, S. G., Çilingirtürk, A., & Gezmişoğlu Şen, D. (2022). Marka Algısının Lüks Ürün Satın Alma Niyeti Üzerine Etkisi: Birinci El ve İkinci El Karşılaştırması. Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 20(4), 65-78. https://doi.org/10.18026/cbayarsos.1070857