Research Article
BibTex RIS Cite

Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma

Year 2023, Volume: 20 Issue: 1, 1 - 16, 30.06.2023

Abstract

Teknoloji alanında meydana gelen hızlı değişimler sonucu ortaya çıkan yeni eğilimler, internet içeriklerinin gelişmesinde önemli bir rol oynamıştır. Bu doğrultuda geleneksel televizyon izleme alışkanlığı da, internetin ve teknolojinin hızla gelişmesiyle birlikte yerini çevrim içi televizyon izleme davranışına bırakmıştır. Çevrim içi televizyon izleme özelliği izleyicilere istedikleri doğrultuda izleme ve içeriklere kolayca erişebilme fırsatı sunmaktadır. Bu kolaylıklar özellikle gençler arasında yaygın ve yeni bir kavram olan aşırı izlemeye (binge watching) yol açabilmektedir. Pilot çalışma niteliğindeki bu araştırmada üniversite öğrencilerinin aşırı izleme davranışlarının altında yatan nedenleri Kullanımlar ve Doyumlar Teorisi kapsamında belirlemek amaçlanmıştır. Bu doğrultuda 150 öğrenciden anket formu aracılığıyla veriler toplanmış olup, ardından aşırı izleme davranışında bulunan gönüllü 15 öğrenciyle derinlemesine mülakat gerçekleştirilerek aşırı izleme davranışının altında yatan nedenler açıklanmaya çalışılmıştır. Kısmi en küçük kareler yol analizinden (PLS-SEM) yararlanılarak gerçekleştirilen analizler sonucunda, katılımcıların sosyalleşme amacıyla aşırı izleme davranışında bulunduğu görülmüştür. Ayrıca aşırı izleme sonrasındaki yaşadıkları olumlu doyumların, tekrar aşırı izleme davranışında bulunmaları üzerinde etkisi olduğu sonucuna ulaşılmıştır. Bulguların, üniversite öğrencilerinin genel motivasyonları ve video akışı yapan şirketler için stratejik etkileri üzerinde önemli etkileri olacağı düşünülmektedir.

References

  • Annalect (2014). Tune in: The Impact of Binge-Viewing, http://www.slideshare.net/asmolick/annalect-primary-research-the-impact-of-binge-viewing-final-7-102014, Erişim Tarihi: 20.10.2019.
  • Ateşalp, S. T., ve Başlar, G. (2020). İnternette Dizi İzleme Pratiklerinin Dönüşümü: Aşırı İzleme (Binge-Watching) Üzerine Bir Araştırma. Galatasaray Üniversitesi İletişim Dergisi, (32), 108-136.
  • Ayhan, B., ve Çavuş, S. (2014). İzleyici Araştırmalarında Değişim: Kullanımlar ve Doyumlardan Bağımlılığa. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 8(2), 32-60.
  • Bondad-Brown, B. A., Rice, R. E. ve Pearce, K. E. (2012). Influences on TV Viewing and Online User-Shared Video Use: Demographics, Generations, Contextual Age, Media Use, Motivations, and Audience Activity. Journal of Broadcasting & Electronic Media, 56(4), 471-493.
  • Boudali, M. Hamza, M. Bourgou, S. Jouini, L. Charfi, F. & Belhadj, A. (2017). Depression and Anxiety Among Tunisian Medical Students “Binge Viewers”. European Psychiatry, 41, 675–676.
  • Cassin, S. E., ve Von Ranson, K. M. (2007). Is Binge Eating Experienced as an Addiction? Appetite, 49(3), 687–690.
  • Castro, D., Rigby, J. M., Cabral, D., ve Nisi, V. (2021). The Binge-Watcher’s Journey: Investigating Motivations, Contexts, and Affective States Surrounding Netflix Viewing. Convergence, 27(1), 3-20.
  • Chang, J. (2020). Number of Netflix Subscribers in 2020: Growth, Revenue and Usage. Https://Financesonline.Com/Number-Of-Netflix-Subscribers/, Erişim Tarihi: 10.11 2021.
  • Chastin, S. F., Decraemer, M., Oppert, J., ve Cardon, G. (2017). Dynamics of Sedentary Behaviours and Systems-Based Approach: Future Challenges and Opportunities in the Life Course Epidemiology of Sedentary Behaviours. Sedentary Behaviour Epidemiology, 595-616.
  • Conlin, L., Billings, A. C., ve Auverset, L. (2016). Time-Shifting vs. Appointment Viewing: The Role of Fear of Missing Out Within TV Consumption Behaviors. Communication and Society, 29(4), 151–164.
  • Çaycı, B. (2021). Aşırı İzlemeyle Değişen Dizi İzleme Biçimlerinin İzleyiciler Üzerindeki Etkileri. Turkish Online Journal of Design Art and Communication, 11(2), 403-423.
  • Dunne, Á., Lawlor, M. A., ve Rowley, J. (2010). Young People's Use of Online Social Networking Sites–A Uses and Gratifications Perspective, Journal of Research İn Interactive Marketing, 4(1), 46-58.
  • Ersin, N. (2023). Türkiye’de Netflix Dizilerini Aşırı İzleme [Binge-Watching] Motivasyonları Üzerine Bir Araştırma. İletişim Kuram ve Araştırma Dergisi, 2023(61), 41-64.
  • Feeney, N. (2014). When, Exactly, Does Watching a lot of Netflix Become a ‘Binge’?, https://www.theatlantic.com/entertainment/archive/2014/02/when-exactly-does-watching-a-lot-of-netflix-become-a-binge/283844/, Erişim Tarihi: 23.12.2019.
  • Fernandes, A. I., ve Pinto, M. S. (2020). Binge-Watching Behaviour among College Students: A Uses and Gratifications Perspective. Mass Communicator: International Journal Of Communication Studies, 14(4), 17-24.
  • Fillmore, M. T. ve Jude, R. (2011). Defining “Binge” Drinking as Five Drinks Per Occasion or Drinking to an 08% BAC: Which is More Sensitive to Risk? The American Journal on Addictions, 20(5), 468–475.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P. ve Billieux, J. (2019). Assessing Binge-Watching Behaviours: Development and Validation of the “Watching TV Series Motives” and “Binge-Watching Engagement and Symptoms” Questionnaires. Computers in Human Behavior. 90, 26–36.
  • Flayelle, M., Maurage, P., Di Lorenzo, K. R., Vögele, C., Gainsbury, S. M., ve Billieux, J. (2020). Binge-Watching: What Do We Know So Far? A First Systematic Review of the Evidence. Current Addiction Reports, 7(1), 44-60.
  • Flayelle, M., Maurage, P., Karila, L., Claus, V. ve Billieux, J. (2019). Overcoming the Unitary Exploration of Binge-Watching: A Cluster Analytical Approach. Journal of Behavior Addictions, 8, 586–602.
  • Flayelle, M., Maurage, P., ve Billieux, J. (2017). Toward a Qualitative Understanding of Binge-Watching Behaviors: A Focus Group Approach. Journal of Behavioral Addictions, 6(4), 457-471.
  • Fornell, C., ve Bookstein F., L., (1982), Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory, Journal of Marketing Research 19(4), 440 –452.
  • Fornell, D., Ve Larcker D., F. (1981). Evaluating Structural Equation Models With Unobservable Variables And Measurement Error, Journal Of Marketing Research, 18, 39 –50.
  • Granow, V. C., Reinecke, L., ve Ziegele, M. (2018). Binge-Watching and Psychological Well-Being: Media Use Between Lack of Control and Perceived Autonomy. Communication Research Reports, 35(5), 392-401.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., ve Tatham, R. L. (1998). Multivariate Data Analysis 5, 3, Upper Saddle River, NJ: Prentice Hall.
  • Hanson, G., ve Haridakis, P. (2008). Youtube Users Watching and Sharing the News: A Uses and Gratifications Approach. Journal of Electronic Publishing, 11(3).
  • Hirsen, J. (2015). Cable in Trouble Over Streaming, http://www.newsmax.com/hirsen/cable-streaming-hboratings/2015/03/16/id/630328/, Erişim Tarihi: 19.10.2019.
  • Jenner, M. (2015). Binge-Watching: Video-on-Demand, Quality TV and Mainstreaming Fandom. International Journal of Cultural Studies, 20(3), 304-320.
  • Jenner, M. (2016). Is This TVIV? on Netflix, TVIII and Binge-Watching. New Media & Society, 18(2), 257-273.
  • Katz, E., Blumler, G. J., ve Gurevitch, M. (1973a). Uses and Gratifications Research. The Public Opinion Quarterly, 37(4), 509–523.
  • Katz, E., Haas, H., ve Gurevitch, M. (1973b). On the Use of the Mass Media for Important Things. American Sociological Review, 164-181.
  • Larose, R., Mastro, D. ve Eastin, M. S. (2001). Understanding Internet Usage a Social-Cognitive Approach to Uses and Gratifications, Social Science Computer Review, 19(4), 395-413.
  • Luckerson, V. (2014). Here's Proof Television is Slowly Dying. https://time.com/3615387/tv-viewership-declining-nielsen/, Erişim Tarihi: 29.10.2019.
  • Matrix, S. (2014). The Netflix Effect: Teens, Binge-Watching, and on-Demand Digital Media Trends. Jeunesse: Young People, Texts, Cultures, 6, 119–138.
  • Mcnamara M. (2012) The Side Effects of Binge Television, http://lat.ms/1oypeag, Erişim Tarihi: 28.10.2019.
  • Menon, D. (2022). Purchase and Continuation Intentions of Over-The-Top (OTT) Video Streaming Platform Subscriptions: A Uses and Gratification Theory Perspective. Telematics and Informatics Reports, 5, 100006.
  • Mikos, L. (2016). Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany, Media and Communication, 4, 154–161.
  • Nussbaum, E. (2003), Television: Taking Back Television One Disc at a Time, http://www.nytimes.com/2003/08/17/arts/television-taking-back-television-one-disc-at-a-time.html, Erişim Tarihi: 29.10.2019.
  • Özel, S., ve Durmaz, T. (2021). Yeni Nesil İzleme Pratikleri: Tıkınırcasına İzlemek. Journal of Marmara University Social Sciences Institute/Öneri, 16.
  • Panda, S., ve Pandey, S. C. (2017). Binge Watching and College Students: Motivations and Outcomes. Young Consumers, 18(4), 425-438.
  • Pang, A. S. (2014). Binge-Watching House of Cards and Breaking Bad is ’Good for You’, https://slate.com/technology/2014/02/is-binge-watching-the-new-season-of-house-of-cards-bad-for-you.html, Erişim Tarihi: 31.10.2019.
  • Peña, L. L. (2015). Breaking Binge: Exploring The Effects of Binge Watching on Television Viewer Reception. Unpublished Master Thesis of Arts in Media Studies, Syracuse University, NY.
  • Perks, L. G. (2014). Media Marathoning: Immersions İn Morality. Https://Books.Google.Com.Tr/Books?Hl=Tr&Lr=&İd=Jidfbqaaqbaj&Oi=Fnd&Pg=PR4&Dq=Perks+2014&Ots=Z51ynxfy37&Sig=9fıagrr4ugzrdhzıgbvıwvr0_Qa&Redir_Esc=Y#V=Onepage&Q=Perks%202014&F=False, Erişim Tarihi: 30.10.2019.
  • Pierce-Grove, R. (2017). Just One More: How Journalists Frame Binge Watching. First Monday 22(1/2), 1.
  • Pittman, M., ve Sheehan, K. (2015). Sprinting a Media Marathon: Uses and Gratifications of Binge-Watching Television Through Netflix. First Monday, 20(10).
  • Qayyoum, H., ve Malik, Q. U. A. (2023). Gender Differences in Binge-Watching By Teenagers: A Uses and Gratification Analysis. Pertanika Journal of Social Sciences & Humanities, 31(1).
  • Riddle, K., Peebles, A., Davis, C., Xu, F., Ve Schroeder, E. (2018). The Addictive Potential of Television Binge Watching: Comparing Intentional and Unintentional Binges. Psychology of Popular Media Culture, 7(4), 589.
  • Ringle, C. M., Wende, S., ve Becker, J.M. (2015). SmartPLS 3, www.smartpls.com, Erişim Tarihi: 31.01.2020.
  • Rubenking, B., Bracken, C. C., Sandoval, J., ve Rister, A. (2018). Defining New Viewing Behaviours: What Makes and Motivates TV Binge-Watching?. International Journal of Digital Television, 9(1), 69-85.
  • Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication & Society, 3(1), 3-37.
  • Shannon-Missal, H. (2013). Americans Taking Advantage of Ability to Watch TV on Their Own Schedules, , http://www.harrisinteractive.com/newsroom/harrispolls/tabid/447/ctl/readcustom%20default/mid/1508/articleıd/1176/default.aspx, Erişim Tarihi: 19.10.2019.
  • Shim, H., Ve Kim, K. J. (2018). An Exploration of the Motivations for Binge-Watching and the Role of Individual Differences. Computers in Human Behavior, 82, 94-100.
  • Spruance, L. A., Karmakar, M., Kruger, J. S., ve Vaterlaus, J. M. (2017). Are You Still Watching?”: Correlations Between Binge TV Watching, Diet and Physical Activity. Journal of Obesity & Weight Management, 1-8.
  • Starosta, J., Izydorczyk, B. ve Lizinczyk, S. (2019). Characteristics of People’s Binge-Watching Behavior in the “Entering Into Early Adulthood” Period of Life. Health Psychology Report, 7, 149–164.
  • Steiner, E., ve Xu, K. (2020). Binge-Watching Motivates Change: Uses and Gratifications of Streaming Video Viewers Challenge Traditional TV Research. Convergence: The International Journal of Research Into New Media Technologies, 20(10), 1–20.
  • Sundar, S.S. ve Limperos, A.M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media, 57(4), 504-525.
  • Sung, Y. H., Kang, E. Y., ve Lee, W. N. (2018). Why Do We Indulge? Exploring Motivations for Binge Watching. Journal of Broadcasting & Electronic Media, 62(3), 408-426.
  • Susanno, R., Phedra, R., ve Murwani, I. A. (2019). The Determinant Factors of the Intention to Spend More Time Binge-Watching for Netflix Subscriber in Jakarta. Journal of Research in Marketing, 10(3), 807-812.
  • Walton-Pattison, E., Dombrowski, S. U., ve Presseau, J. (2018). ‘Just One More Episode’: Frequency and Theoretical Correlates of Television Binge Watching. Journal Of Health Psychology, 23(1), 17-24.
  • Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using Smartpls. Marketing Bulletin, 24(1), 1-32.
Year 2023, Volume: 20 Issue: 1, 1 - 16, 30.06.2023

Abstract

References

  • Annalect (2014). Tune in: The Impact of Binge-Viewing, http://www.slideshare.net/asmolick/annalect-primary-research-the-impact-of-binge-viewing-final-7-102014, Erişim Tarihi: 20.10.2019.
  • Ateşalp, S. T., ve Başlar, G. (2020). İnternette Dizi İzleme Pratiklerinin Dönüşümü: Aşırı İzleme (Binge-Watching) Üzerine Bir Araştırma. Galatasaray Üniversitesi İletişim Dergisi, (32), 108-136.
  • Ayhan, B., ve Çavuş, S. (2014). İzleyici Araştırmalarında Değişim: Kullanımlar ve Doyumlardan Bağımlılığa. Selçuk Üniversitesi İletişim Fakültesi Akademik Dergisi, 8(2), 32-60.
  • Bondad-Brown, B. A., Rice, R. E. ve Pearce, K. E. (2012). Influences on TV Viewing and Online User-Shared Video Use: Demographics, Generations, Contextual Age, Media Use, Motivations, and Audience Activity. Journal of Broadcasting & Electronic Media, 56(4), 471-493.
  • Boudali, M. Hamza, M. Bourgou, S. Jouini, L. Charfi, F. & Belhadj, A. (2017). Depression and Anxiety Among Tunisian Medical Students “Binge Viewers”. European Psychiatry, 41, 675–676.
  • Cassin, S. E., ve Von Ranson, K. M. (2007). Is Binge Eating Experienced as an Addiction? Appetite, 49(3), 687–690.
  • Castro, D., Rigby, J. M., Cabral, D., ve Nisi, V. (2021). The Binge-Watcher’s Journey: Investigating Motivations, Contexts, and Affective States Surrounding Netflix Viewing. Convergence, 27(1), 3-20.
  • Chang, J. (2020). Number of Netflix Subscribers in 2020: Growth, Revenue and Usage. Https://Financesonline.Com/Number-Of-Netflix-Subscribers/, Erişim Tarihi: 10.11 2021.
  • Chastin, S. F., Decraemer, M., Oppert, J., ve Cardon, G. (2017). Dynamics of Sedentary Behaviours and Systems-Based Approach: Future Challenges and Opportunities in the Life Course Epidemiology of Sedentary Behaviours. Sedentary Behaviour Epidemiology, 595-616.
  • Conlin, L., Billings, A. C., ve Auverset, L. (2016). Time-Shifting vs. Appointment Viewing: The Role of Fear of Missing Out Within TV Consumption Behaviors. Communication and Society, 29(4), 151–164.
  • Çaycı, B. (2021). Aşırı İzlemeyle Değişen Dizi İzleme Biçimlerinin İzleyiciler Üzerindeki Etkileri. Turkish Online Journal of Design Art and Communication, 11(2), 403-423.
  • Dunne, Á., Lawlor, M. A., ve Rowley, J. (2010). Young People's Use of Online Social Networking Sites–A Uses and Gratifications Perspective, Journal of Research İn Interactive Marketing, 4(1), 46-58.
  • Ersin, N. (2023). Türkiye’de Netflix Dizilerini Aşırı İzleme [Binge-Watching] Motivasyonları Üzerine Bir Araştırma. İletişim Kuram ve Araştırma Dergisi, 2023(61), 41-64.
  • Feeney, N. (2014). When, Exactly, Does Watching a lot of Netflix Become a ‘Binge’?, https://www.theatlantic.com/entertainment/archive/2014/02/when-exactly-does-watching-a-lot-of-netflix-become-a-binge/283844/, Erişim Tarihi: 23.12.2019.
  • Fernandes, A. I., ve Pinto, M. S. (2020). Binge-Watching Behaviour among College Students: A Uses and Gratifications Perspective. Mass Communicator: International Journal Of Communication Studies, 14(4), 17-24.
  • Fillmore, M. T. ve Jude, R. (2011). Defining “Binge” Drinking as Five Drinks Per Occasion or Drinking to an 08% BAC: Which is More Sensitive to Risk? The American Journal on Addictions, 20(5), 468–475.
  • Flayelle, M., Canale, N., Vögele, C., Karila, L., Maurage, P. ve Billieux, J. (2019). Assessing Binge-Watching Behaviours: Development and Validation of the “Watching TV Series Motives” and “Binge-Watching Engagement and Symptoms” Questionnaires. Computers in Human Behavior. 90, 26–36.
  • Flayelle, M., Maurage, P., Di Lorenzo, K. R., Vögele, C., Gainsbury, S. M., ve Billieux, J. (2020). Binge-Watching: What Do We Know So Far? A First Systematic Review of the Evidence. Current Addiction Reports, 7(1), 44-60.
  • Flayelle, M., Maurage, P., Karila, L., Claus, V. ve Billieux, J. (2019). Overcoming the Unitary Exploration of Binge-Watching: A Cluster Analytical Approach. Journal of Behavior Addictions, 8, 586–602.
  • Flayelle, M., Maurage, P., ve Billieux, J. (2017). Toward a Qualitative Understanding of Binge-Watching Behaviors: A Focus Group Approach. Journal of Behavioral Addictions, 6(4), 457-471.
  • Fornell, C., ve Bookstein F., L., (1982), Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory, Journal of Marketing Research 19(4), 440 –452.
  • Fornell, D., Ve Larcker D., F. (1981). Evaluating Structural Equation Models With Unobservable Variables And Measurement Error, Journal Of Marketing Research, 18, 39 –50.
  • Granow, V. C., Reinecke, L., ve Ziegele, M. (2018). Binge-Watching and Psychological Well-Being: Media Use Between Lack of Control and Perceived Autonomy. Communication Research Reports, 35(5), 392-401.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., ve Tatham, R. L. (1998). Multivariate Data Analysis 5, 3, Upper Saddle River, NJ: Prentice Hall.
  • Hanson, G., ve Haridakis, P. (2008). Youtube Users Watching and Sharing the News: A Uses and Gratifications Approach. Journal of Electronic Publishing, 11(3).
  • Hirsen, J. (2015). Cable in Trouble Over Streaming, http://www.newsmax.com/hirsen/cable-streaming-hboratings/2015/03/16/id/630328/, Erişim Tarihi: 19.10.2019.
  • Jenner, M. (2015). Binge-Watching: Video-on-Demand, Quality TV and Mainstreaming Fandom. International Journal of Cultural Studies, 20(3), 304-320.
  • Jenner, M. (2016). Is This TVIV? on Netflix, TVIII and Binge-Watching. New Media & Society, 18(2), 257-273.
  • Katz, E., Blumler, G. J., ve Gurevitch, M. (1973a). Uses and Gratifications Research. The Public Opinion Quarterly, 37(4), 509–523.
  • Katz, E., Haas, H., ve Gurevitch, M. (1973b). On the Use of the Mass Media for Important Things. American Sociological Review, 164-181.
  • Larose, R., Mastro, D. ve Eastin, M. S. (2001). Understanding Internet Usage a Social-Cognitive Approach to Uses and Gratifications, Social Science Computer Review, 19(4), 395-413.
  • Luckerson, V. (2014). Here's Proof Television is Slowly Dying. https://time.com/3615387/tv-viewership-declining-nielsen/, Erişim Tarihi: 29.10.2019.
  • Matrix, S. (2014). The Netflix Effect: Teens, Binge-Watching, and on-Demand Digital Media Trends. Jeunesse: Young People, Texts, Cultures, 6, 119–138.
  • Mcnamara M. (2012) The Side Effects of Binge Television, http://lat.ms/1oypeag, Erişim Tarihi: 28.10.2019.
  • Menon, D. (2022). Purchase and Continuation Intentions of Over-The-Top (OTT) Video Streaming Platform Subscriptions: A Uses and Gratification Theory Perspective. Telematics and Informatics Reports, 5, 100006.
  • Mikos, L. (2016). Digital Media Platforms and the Use of TV Content: Binge Watching and Video-on-Demand in Germany, Media and Communication, 4, 154–161.
  • Nussbaum, E. (2003), Television: Taking Back Television One Disc at a Time, http://www.nytimes.com/2003/08/17/arts/television-taking-back-television-one-disc-at-a-time.html, Erişim Tarihi: 29.10.2019.
  • Özel, S., ve Durmaz, T. (2021). Yeni Nesil İzleme Pratikleri: Tıkınırcasına İzlemek. Journal of Marmara University Social Sciences Institute/Öneri, 16.
  • Panda, S., ve Pandey, S. C. (2017). Binge Watching and College Students: Motivations and Outcomes. Young Consumers, 18(4), 425-438.
  • Pang, A. S. (2014). Binge-Watching House of Cards and Breaking Bad is ’Good for You’, https://slate.com/technology/2014/02/is-binge-watching-the-new-season-of-house-of-cards-bad-for-you.html, Erişim Tarihi: 31.10.2019.
  • Peña, L. L. (2015). Breaking Binge: Exploring The Effects of Binge Watching on Television Viewer Reception. Unpublished Master Thesis of Arts in Media Studies, Syracuse University, NY.
  • Perks, L. G. (2014). Media Marathoning: Immersions İn Morality. Https://Books.Google.Com.Tr/Books?Hl=Tr&Lr=&İd=Jidfbqaaqbaj&Oi=Fnd&Pg=PR4&Dq=Perks+2014&Ots=Z51ynxfy37&Sig=9fıagrr4ugzrdhzıgbvıwvr0_Qa&Redir_Esc=Y#V=Onepage&Q=Perks%202014&F=False, Erişim Tarihi: 30.10.2019.
  • Pierce-Grove, R. (2017). Just One More: How Journalists Frame Binge Watching. First Monday 22(1/2), 1.
  • Pittman, M., ve Sheehan, K. (2015). Sprinting a Media Marathon: Uses and Gratifications of Binge-Watching Television Through Netflix. First Monday, 20(10).
  • Qayyoum, H., ve Malik, Q. U. A. (2023). Gender Differences in Binge-Watching By Teenagers: A Uses and Gratification Analysis. Pertanika Journal of Social Sciences & Humanities, 31(1).
  • Riddle, K., Peebles, A., Davis, C., Xu, F., Ve Schroeder, E. (2018). The Addictive Potential of Television Binge Watching: Comparing Intentional and Unintentional Binges. Psychology of Popular Media Culture, 7(4), 589.
  • Ringle, C. M., Wende, S., ve Becker, J.M. (2015). SmartPLS 3, www.smartpls.com, Erişim Tarihi: 31.01.2020.
  • Rubenking, B., Bracken, C. C., Sandoval, J., ve Rister, A. (2018). Defining New Viewing Behaviours: What Makes and Motivates TV Binge-Watching?. International Journal of Digital Television, 9(1), 69-85.
  • Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication & Society, 3(1), 3-37.
  • Shannon-Missal, H. (2013). Americans Taking Advantage of Ability to Watch TV on Their Own Schedules, , http://www.harrisinteractive.com/newsroom/harrispolls/tabid/447/ctl/readcustom%20default/mid/1508/articleıd/1176/default.aspx, Erişim Tarihi: 19.10.2019.
  • Shim, H., Ve Kim, K. J. (2018). An Exploration of the Motivations for Binge-Watching and the Role of Individual Differences. Computers in Human Behavior, 82, 94-100.
  • Spruance, L. A., Karmakar, M., Kruger, J. S., ve Vaterlaus, J. M. (2017). Are You Still Watching?”: Correlations Between Binge TV Watching, Diet and Physical Activity. Journal of Obesity & Weight Management, 1-8.
  • Starosta, J., Izydorczyk, B. ve Lizinczyk, S. (2019). Characteristics of People’s Binge-Watching Behavior in the “Entering Into Early Adulthood” Period of Life. Health Psychology Report, 7, 149–164.
  • Steiner, E., ve Xu, K. (2020). Binge-Watching Motivates Change: Uses and Gratifications of Streaming Video Viewers Challenge Traditional TV Research. Convergence: The International Journal of Research Into New Media Technologies, 20(10), 1–20.
  • Sundar, S.S. ve Limperos, A.M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media, 57(4), 504-525.
  • Sung, Y. H., Kang, E. Y., ve Lee, W. N. (2018). Why Do We Indulge? Exploring Motivations for Binge Watching. Journal of Broadcasting & Electronic Media, 62(3), 408-426.
  • Susanno, R., Phedra, R., ve Murwani, I. A. (2019). The Determinant Factors of the Intention to Spend More Time Binge-Watching for Netflix Subscriber in Jakarta. Journal of Research in Marketing, 10(3), 807-812.
  • Walton-Pattison, E., Dombrowski, S. U., ve Presseau, J. (2018). ‘Just One More Episode’: Frequency and Theoretical Correlates of Television Binge Watching. Journal Of Health Psychology, 23(1), 17-24.
  • Wong, K. K. K. (2013). Partial Least Squares Structural Equation Modeling (PLS-SEM) Techniques Using Smartpls. Marketing Bulletin, 24(1), 1-32.
There are 59 citations in total.

Details

Primary Language Turkish
Subjects Digital Marketing
Journal Section Articles
Authors

Murat Gülmez 0000-0003-2584-785X

Deniz Yalçıntaş This is me

Early Pub Date June 28, 2023
Publication Date June 30, 2023
Published in Issue Year 2023 Volume: 20 Issue: 1

Cite

APA Gülmez, M., & Yalçıntaş, D. (2023). Kullanımlar ve Doyumlar Teorisi Bağlamında Üniversite Öğrencilerinin Aşırı İzleme (Binge Watching) Davranışlarına Yönelik Bir Araştırma. Çağ Üniversitesi Sosyal Bilimler Dergisi, 20(1), 1-16.